Resources for Instructors

ReadingsFinal Collage

Viwanathan, Madhu. Bottom-Up Enterprise: Insights from Subsistence Marketplaces (2016), Online Book

Viswanathan, Madhu, Subsistence Marketplaces (2013), Online Book.

Viswanathan, Madhubalan, Srinivas Sridharan, Roland Gau, and Robin Ritchie (2009) “Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing,” Journal of Public Policy and Marketing, 28 (1), 85–94.

Viswanathan, Madhubalan, S. Gajendiran, and R. Venkatesan (2008), “Understanding and Enabling Marketplace Literacy in Subsistence Contexbook1ts: The Development of a Consumer and Entrepreneurial Literacy Educational Program in South India,” International Journal of Educational Development, 28 (3), 300-19.

Viswanathan, Madhu, S. Gajendiran, and R. Venkatesan (2008), Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, Dordrecht, The Netherlands: Springer.

Course Resources

Sustainable Product and Market Development for Subsistence Marketplaces

Business 101 Module – Sustainable Businesses for Subsistence Marketplaces

 

 

Marketplace Literacy Education

Powerpoint Slides of Marketplace Literacy with Materials

Movie-Based Educational Exercises

 

Subsistence Marketplaces Initiative Consent Forms for Instructors

The Subsistence Marketplaces Initiative has created a variety of unique educational resources.

See video of resources featured on the web portal

Consent Form for Instructor Access: If you are an instructor and would like to access the resources, please complete this consent form.

Consent Form for Instructor Access and for Permission for Student Access: If you are an instructor and would like to access resources and also provide your students access to the resources, please complete this consent form.