Business-Administration People | All Faculty | Marketing

Yunchuan(Frank) Liu

Associate Professor of Business Administration



All Publications


Articles in Journals


Dukes, A., Geylani, T., Liu, Y. 2014. Dominant Retailers" Incentive for Product Quality in Asymmetric Distribution Channels. Marketing Letters, 25: 93-107

Gu, Z., Liu, Y. 2013. Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Marketing Science, 32: 652-668

Kim, K., Chhajed, D. , Liu, Y. 2013. Can Commonality Relieve Cannibalization in Product Line Design? Marketing Science, 32: 510-521

Shi, H., Liu, Y., Petruzzi, N. 2013. Consumer Heterogeneity, Product Quality, and Distribution Channels. Management Science, 59: 1162-1176

Liu, Y., Tyagi, R. 2011. The Benefits of Competitive Upward Channel Decentralization. Management Science, 57: 741-751

Xiao, Y., Palekar, U. , Liu, Y. 2011. Shades of Gray: The Impact of Gray Markets on Authorized Distribution Channels. Quantitative Marketing and Economics, 9: 155-178

Dukes, A., Liu, Y. 2010. In-Store Media and Distribution Channel Coordination. Marketing Science, 29: 94-107

Liu, Y., Cui, T. 2010. The Length of Product Line in Distribution Channels. Marketing Science, 29: 474-482

Liu, Y., Gupta, S., Zhang, Z. 2006. Note on Self-Restraint as an Online Entry-Deterrence Strategy. Management Science, 52: 1799-1809

Liu, Y., Zhang, Z. 2006. The Benefits of Personalized Pricing in a Channel. Marketing Science, 25(1): 97-105

Working Papers


Li, M., Liu, Y. 2015. Product returns in distribution channels

Presentations


Chen, L., Liu, Y., Gilbert, S. 2011. Retailer Brand: Keep It Private or Not, Marketing Science Conference, Houston.

Xiao, Y., Liu, Y. 2011. Retailer Brand with Consumer Evaluation, Marketing Science Conference, Houston.

Dukes, A., Geylani, T., Liu, Y. 2009. The Role of Quality in an Asymmetric Retail Channel , Marketing Science Conference, Ann Arbor.

Liu, Y., Rajeev, T. 2009. The Benefits of Upward Channel Decentralization, Marketing Science Conference, Ann Arbor.

Shi, H., Liu, Y. 2009. Informative Advertising and Channel Structure, Marketing Science Conference, Ann Arbor.

Dukes, A., Geylani, T., Liu, Y. 2008. The Role of Quality in an Asymmetric Retail Channel, INFORMS Conference, Washington.

Dukes, A., Liu, Y. 2008. In-Store Media and Channel Management, Marketing Science Conference, Vancouver.

Dukes, A., Liu, Y. 2008. In-Store Media and Channel Management, INFORMS Conference, Washington.

Dukes, A., Liu, Y. 2008. In-Store Media and Channel Management, Quantitative Marketing and Economics Conference, New York.

Liu, Y., Liu, Y. 2008. The Customization of Products and Distribution Channel Management, Marketing Science Conference, Vancouver.

Shi, H., Liu, Y. 2008. The Effect of Consumer Heterogeneity and Channel Structure on Firms’ Product Decision, Marketing Science Conference, Vancouver.

Xiao, Y., Palekar, U. , Liu, Y. 2008. Beneficial and Detrimental Effects of Parallel Importation in Distribution Channel, Marketing Science Conference, Vancouver.

Shi, H., Liu, Y., Palekar, U. 2007. Strategic Secondary Market Creation and Reactionary New Product Introduction for Durable Goods, Marketing Science Conference, Singapore.

Liu, Y. 2006. A Strategic Analysis of Channel Expansion, The Future of Distribution Channels Research Conference, Philadelphia.