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William Qualls

Professor of Business Administration

Biographical Sketch

William Qualls is the first African-American tenured professor of business administration at the University of Illinois at Urbana-Champaign. Prior to joining the University of Illinois, he was a tenured associate professor of marketing at MIT-Sloan School of Management from 1989-1998 and an associate professor of marketing at the University of Michigan from 1980-1989. In addition to these full-time appointments, he has held numerous visiting professorships at places such as the Helsinki School of Economics, Nanyang Technological University in Singapore, Auckland University in New Zealand, and the Universidad Gabriela Mistral in Chile.

In addition to having an impact on students all over the world, he has published in such journals as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Sloan Management Review, Journal of Public Policy and Marketing, and Journal of Business Research. Although his primary area of research will always be multi-person decision behavior; his current research examines issues of eCommerce and Internet Marketing, supply chain management practices, and new product development.

He has served, or currently serves, on the editorial boards of the Journal of Marketing, Journal of Consumer Research, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Business Research, and Academy of Marketing and Science Review.

Wanting to make sure his research is of value to the business world, he has consulted with firms such as KPMG-Peat Marwick, IBM, BellSouth, General Motors, Texas Instruments, Becton-Dickinson, and numerous others.

He teaches courses in business marketing, marketing strategy, and eCommerce and Internet marketing at the undergraduate, graduate, executive program, and Ph.D. levels.

He has been an active contributor in numerous capacities with the National Black MBA Association, which has recognized his contributions to the African-American community with an award named in his honor. In addition to his work with the NBMBAA, he has worked with colleagues at KPMG Ph.D.-Project to increase the flow of doctoral students of color into the college classroom by helping to recruit and mentor doctoral students interested in marketing.

The most important of his accomplishments is his marriage to Pam, his wife of over 30 years, and his two children, Roderick and Kaleena.