Professor of Business Administration
Educational BackgroundD.B.A., Indiana University, 1982
M.B.A., Southern Methodist University, 1975
B.B.A., University of Texas at Austin, 1974
Positions HeldAcademic Director MSBA, Department of Business Administration, 2012 to present
Professor of Business Administration, University of Illinois, 1997-2014
Visiting Professor of Marketing, Sogang University, 2012
Interim Department Head of Business Administration, University of Illinois, College of Business, 2010-2012
Faculty Fellow, University of Illinois, 1999-2000
Associate Professor of Marketing, Massachusetts Institute of Technology, 1991-1997
Visiting Associate Professor of Marketing, Massachusetts Institute of Technology, 1989-1991
Associate Professor of Marketing, University of Michigan, 1988-1991
Assistant Professor of Marketing, University of Michigan, 1982-1988
Recent PublicationsQualls, W., White, T. Forthcoming. 18th Paul Converse Symposium. University of Illinois.
Bohlman, J., Spanjol, J., Qualls, W., Rosa, J. 2013. The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study.. Journal of Product Innovation Management
Rosa, J., Qualls, W., Ruth, J. 2013. Consumer Creativity: Effects of Gender and Variation in Richness of Vision and Touch Inputs . Journal of Business Research
Service ActivitiesReviewer, Journal of IEEE Transactions on Engineering Management, 2012-2013
Reviewer, Journal of International Business, 2012-2013
Board Member, Journal Academy of Marketing Science, 2004-2013
Board Member, Journal of Business Research, 1995-2013
Teaching and Research Interests
Teaches courses in marketing management, marketing strategy, and supply chain management.
Research interests include the use of behavioral paradigms to explain managerial phenomena. Current research examines issues surrounding the interorganizational relationships, supply chain management practices, and product innovation.