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Tiffany Barnett White

Associate Professor of Business Administration and
Bruce and Anne Strohm Faculty Fellow


Educational Background

Ph.D., Business Administration, Duke University, 2000
M.S., Advertising, University of Illinois at Urbana-Champaign, 1994
B.S., Advertising, University of Illinois at Urbana-Champaign, 1992

Positions Held

Secretary/Treasurer, Society for Consumer Psychology, 2010-2012
Bruce and Anne Strohm Faculty Fellow, University of Illinois at Urbana-Champaign, 2009
Associate Professor of Business Administration, University of Illinois, 2008
Assistant Professor of Business Administration, University of Illinois, 1999-2008
Free-lance Market Analyst, RR Donnelley & Sons Company, 1991-1994
Assistant Buyer, Venture Stores, 1992-1993

Recent Publications

White, T., Novak, T., Hoffman, D. Forthcoming. When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure. Journal of Interactive Marketing

Qualls, W. , White, T. Forthcoming. 18th Paul Converse Symposium. University of Illinois.

Cheng, Y., White, T., Chaplin, L. 2012. The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship. Journal of Consumer Psychology, 22: 280-288

Honors and Awards

Incomplete List of Excellent Teachers, 2000-2004, 2006-2008, 2010-2012

Service Activities

Board Member, Journal of Service Research, 2012-2013
Lecturer, Personal Brand Management Seminar for Prospective Students, Illinois Exec MBA Program, 2012-2013
Lecturer, Branding Strategy: A Consumer-Centric Approach, China Executive Leadership Program, 2012, 2013
Secretary/Treasurer, Society for Consumer Psychology, 2010-2013
Secretary/Treasurer, Society for Consumer Psychology, 2010-2013
Board Member, Journal of Consumer Psychology, 2002-2013
Lecturer, Branding Strategy: A Consumer-Centric Approach, Illinois-Warsaw Executive MBA Program, 2012
Lecturer, Consumer Behavior: Implications for Branding, HS Ad Korea, 2012
Lecturer, Personal Brand Management, Women in Business Roundtable, 2012
Co-Chair, 2012 Paul D. Converse Symposium, 2012
Presenter, Brands and Brand Management: An Academic Research Overview, PhD Opportunity Pipeline Program Summer Institute, 2012
Executive Education Instructor, Presented "The Negative Effects of Consumer Connections to Strong Brands" to State Farm executives., State Farm Insurance Company, Zonal Leadership Seminar, 2012
Instructor, Doctoral Seminar in Consumer Psychology, Norwegian School of Economics, 2010, 2012
Program Committee, Society for Consumer Psychology, 2008-2012
Presenter, The [Brand] Connected Consumer: A Cautionary Tale, TEDxUIUC Conference, 2011
Lecturer, Strategic Brand Management: A Consumer-Centric Approach, University of Illinois Executive MBA Program, 2011
Lecturer, Personal Brand Management, University of Illinois, Executive Education Program, 2011
Brand Strategy: Making Sense of It All, International Keynote Presented at Science Day Conference, Australian Seafood Cooperative Research Centre, 2011
Keynote Speaker, Office of Minority Student Affairs 2011 Mom"s Day Scholastic Awards Ceremony, 2011

Teaching and Research Interests

Consumer Behavior, Marketing Communications, Promotional Strategy, Services Marketing, Retailing, Customer Relationship Management

Consumer-brand relationships; Consumer Decision Making