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Tiffany Barnett White

Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow


Educational Background

Ph.D., Business Administration, Duke University, 2000
M.S., Advertising, University of Illinois at Urbana-Champaign, 1994
B.S., Advertising, University of Illinois at Urbana-Champaign, 1992

Positions Held

Secretary/Treasurer, Society for Consumer Psychology, 2010-2012
Bruce and Anne Strohm Faculty Fellow, University of Illinois at Urbana-Champaign, 2009
Associate Professor of Business Administration, University of Illinois, 2008
Director of Graduate Study, Department of Business Administration, Department of Business Administration, College of Business, 2012-2014
Assistant Professor of Business Administration, University of Illinois, 1999-2008
Free-lance Market Analyst, RR Donnelley & Sons Company, 1991-1994
Assistant Buyer, Venture Stores, 1992-1993

Recent Publications

Ellison, B., Duff, B., Wang, Z., White, T. 2016. Putting the Organic Label in Context: Examining the Interactions between the Organic Label, Product Type, and Retail Outlet. Food Quality and Preference Journal, 49: 140-150

White, T., Novak, T., Hoffman, D. 2014. No Strings Attached: When Giving it Away Versus Making Them Pay Reduces Consumer Information Disclosure. Journal of Interactive Marketing, 28: 184-195

Cheng, Y., White, T., Chaplin, L. 2012. The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship. Journal of Consumer Psychology, 22: 280-288

Honors and Awards

Incomplete List of Excellent Teachers, 2000-2004, 2006-2008, 2010-2013, 2015

Service Activities

At-Large Director, Association for Consumer Research, 2016-2017
Chair, Ethnic and Minority Affairs, Society for Consumer Psychology, 2016-2017
Board Member, Journal of the Academy of Marketing Science, 2015-2017
Board Member, Journal of Service Research, 2012-2017
Board Member, Journal of Consumer Psychology, 2002-2017
Personal Brand Management Seminar Speaker, YMCAs of the USA, General Assembly Meeting, 2016
Co-Chair, 2012 & 2016 Paul D. Converse Symposium, 2012-2016
Kickoff Speaker: Personal Brand Management, 2015 University of Illinois Women's Conference: Identifying your Personal Brand, 2015
Presenter, "Developing Your Personal Brand", E.ON Energy, 2015
Lecturer, Personal Brand Management Seminar for Prospective Students, Illinois Exec MBA Program, 2012-2015
Moderator, Lean-In Empowerment Event for Women in Business, Mesirow Financial, 2014
Working Paper Session Co-Chair, Association for Consumer Research, 2014

Teaching and Research Interests

Brand Management, Consumer Behavior, Marketing Management, Promotional Strategy, Retailing, Customer Relationship Management

Consumer-brand relationships; Consumer Decision Making