Business-Administration People | All Faculty | Marketing

Tiffany Barnett White

Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow


Educational Background

Ph.D., Business Administration, Duke University, 2000
M.S., Advertising, University of Illinois at Urbana-Champaign, 1994
B.S., Advertising, University of Illinois at Urbana-Champaign, 1992

Positions Held

Secretary/Treasurer, Society for Consumer Psychology, 2010-2012
Bruce and Anne Strohm Faculty Fellow, University of Illinois at Urbana-Champaign, 2009
Associate Professor of Business Administration, University of Illinois, 2008
Director of Graduate Study, Department of Business Administration, Department of Business Administration, College of Business, 2012-2014
Assistant Professor of Business Administration, University of Illinois, 1999-2008
Free-lance Market Analyst, RR Donnelley & Sons Company, 1991-1994
Assistant Buyer, Venture Stores, 1992-1993

Recent Publications

Ellison, B., Duff, B., Wang, Z., White, T. Forthcoming. Putting the Organic Label in Context: Examining the Interactions between the Organic Label, Product Type, and Retail Outlet. Food Quality and Preference Journal, 49: 140-150

White, T., Novak, T., Hoffman, D. 2014. No Strings Attached: When Giving it Away Versus Making Them Pay Reduces Consumer Information Disclosure. Journal of Interactive Marketing, 28: 184-195

Cheng, Y., White, T., Chaplin, L. 2012. The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship. Journal of Consumer Psychology, 22: 280-288

Honors and Awards

Incomplete List of Excellent Teachers, 2000-2004, 2006-2008, 2010-2013, 2015

Service Activities

Co-Chair, 2012 & 2016 Paul D. Converse Symposium, 2012-present
Board Member, Journal of the Academy of Marketing Science, 2015
Kickoff Speaker: Personal Brand Management, 2015 University of Illinois Women"s Conference: Identifying your Personal Brand, 2015
Presenter, "Developing Your Personal Brand", E.ON Energy, 2015
Board Member, Journal of Service Research, 2012-2015
Lecturer, Personal Brand Management Seminar for Prospective Students, Illinois Exec MBA Program, 2012-2015
Program Committee, Society for Consumer Psychology, 2008-2015
Board Member, Journal of Consumer Psychology, 2002-2015
Moderator, Lean-In Empowerment Event for Women in Business, Mesirow Financial, 2014
Working Paper Session Co-Chair, Association for Consumer Research, 2014
Lecturer, Integrated Marketing Communication, Leadership Education and Development (LEAD) Summer Business Institute, 2008-2009, 2011-2014
Lecturer, Branding Strategy: A Consumer-Centric Approach, China Executive Leadership Program, 2012, 2013
Secretary/Treasurer, Society for Consumer Psychology, 2010-2013
Lecturer, Branding Strategy: A Consumer-Centric Approach, Illinois-Warsaw Executive MBA Program, 2012
Lecturer, Consumer Behavior: Implications for Branding, HS Ad Korea, 2012
Lecturer, Personal Brand Management, Women in Business Roundtable, 2012
Presenter, Brands and Brand Management: An Academic Research Overview, PhD Opportunity Pipeline Program Summer Institute, 2012
Executive Education Instructor, Presented "The Negative Effects of Consumer Connections to Strong Brands" to State Farm executives., State Farm Insurance Company, Zonal Leadership Seminar, 2012
Instructor, Doctoral Seminar in Consumer Psychology, Norwegian School of Economics, 2010, 2012

Teaching and Research Interests

Brand Management, Consumer Behavior, Marketing Management, Promotional Strategy, Retailing, Customer Relationship Management

Consumer-brand relationships; Consumer Decision Making