Business-Administration People | All Faculty | Marketing

Tiffany Barnett White

Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow


Educational Background

Ph.D., Business Administration, Duke University, 2000
M.S., Advertising, University of Illinois at Urbana-Champaign, 1994
B.S., Advertising, University of Illinois at Urbana-Champaign, 1992

Positions Held

At Large Director, Association for Consumer Research, 2016-2018
Chair, Society for Consumer Psychology, 2016-2018
Secretary/Treasurer, Society for Consumer Psychology, 2010-2012
Bruce and Anne Strohm Faculty Fellow, University of Illinois at Urbana-Champaign, 2009
Associate Professor of Business Administration, University of Illinois, 2008
Director of Graduate Study, Department of Business Administration, Department of Business Administration, College of Business, 2012-2014
Assistant Professor of Business Administration, University of Illinois, 1999-2008
Free-lance Market Analyst, RR Donnelley & Sons Company, 1991-1994
Assistant Buyer, Venture Stores, 1992-1993

Recent Publications

Henderson, G., Rank-Christman, T., White, T., Grantham, K., Ostrom, A., Lynch, J. 2018. Intercultural competence and customer facial recognition. Journal of Services Marketing, 32: 570-580

Ellison, B., Duff, B., Wang, Z., White, T. 2016. Putting the Organic Label in Context: Examining the Interactions between the Organic Label, Product Type, and Retail Outlet. Food Quality and Preference, 49: 140-150

White, T., Novak, T., Hoffman, D. 2014. No Strings Attached: When Giving it Away Versus Making Them Pay Reduces Consumer Information Disclosure. Journal of Interactive Marketing, 28: 184-195

Honors and Awards

University of Illinois List of Teachers Rated as Excellent, 2000-2004, 2006-2008, 2010-2013, 2015-2018

Service Activities

Co-Chair, Association for Consumer Research Conference, 2018
Presenter, Managing BrandYou: The Why, What, and How of Personal Brand Management, YMCA of the USA, Marcom and SEE Workshop ad Development Session, 2018
Journal of the Association for Consumer Research (JACR), Co-Guest Editor, Special Issue: "Trust in Doubt: Consuming in a Post-Truth World", Association for Consumer Research, 2017-2018
At-Large Director, Association for Consumer Research, 2016-2018
Chair, Ethnic and Minority Affairs, Society for Consumer Psychology, 2016-2017
Board Member, Journal of the Academy of Marketing Science, 2015-2017
Lecturer, Integrated Marketing Communication, Emerging Business Leaders Summer Business Institute, Gies College of Business, University of Illinois, 2015-2017
Board Member, Journal of Service Research, 2012-2017
Board Member, Journal of Consumer Psychology, 2002-2017
Personal Brand Management Seminar Speaker, YMCAs of the USA, General Assembly Meeting, 2016
Co-Chair, 2012 & 2016 Paul D. Converse Symposium, 2012-2016
Presenter, Personal Brand Management Seminar for Prospective Students, University of Illinois Executive MBA Program, 2012-2016
Presenter, Developing Your Personal Brand, E.ON Energy, 2015
Presenter, Identifying Your Personal Brand, Illinois Womens Conference, 2015

Teaching and Research Interests

Brand Management, Consumer Behavior, Marketing Management, Promotional Strategy, Retailing, Customer Relationship Management

Consumer-brand relationships; Consumer Decision Making