Business-Administration People | All Faculty | International Business

Sharon Shavitt

Professor of Business Administration and
Walter H. Stellner Professor of Marketing


Educational Background

Ph.D., Social Psychology, The Ohio State University, 1985
M.A., Social Psychology, The Ohio State University, 1983
B.A., Psychology, The Ohio State University, 1981

Positions Held

Walter H. Stellner Professor of Marketing, University of Illinois, 2008-2014
Professor, University of Illinois, 2001-2014
IBE Distinguished Professor of Marketing, University of Illinois, 2002-2008
Professor of Advertising and Psychology, University of Illinois, 2000-2001
Associate Professor of Advertising and Psychology, University of Illinois, 1993-2000
Assistant Professor of Advertising and Psychology, University of Illinois, 1987-1993
NIMH Postdoctoral Research Fellow, Department of Psychology, Indiana University, 1985-1987

Recent Publications

Jung, K., Shavitt, S., Viswanathan, M. , Hilbe, J. Forthcoming. Female hurricanes are deadlier than male hurricanes. Proceedings of the National Academy of Sciences

Holbrook, A., Anand, S., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., Weiner, S. Forthcoming. Response heaping in interviewer-administered surveys: A cognitive shortcut to satisfice? Public Opinion Quarterly

Shavitt, S., Koo, M. Forthcoming. Culture, attitudes, and persuasion. In Angela Y. Lee, Ng Sharon (Ed.), Handbook of Culture and Consumer Psychology in Frontiers of Cultural Psychology series. Oxford: Oxford University Press.

Riemer, H., Shavitt, S., Koo, M. , Markus, H. 2014. Preferences Dont Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective . Psychological Review, 121: 619-648

Lalwani, A., Shavitt, S. 2013. You get what you pay for? Self-construal influences price-quality judgments. Journal of Consumer Research, 40: 255-267

Honors and Awards

Appointed as Associate Editor, Journal of Consumer Research, 2014-2017

Fellow, Society for Consumer Psychology, 2014

Keynote Speaker, Interamerican Congress of Psychology, Brasilia, 2013

American Marketing Association Doctoral Consortium Faculty, 2003-2004, 2008, 2011-2013

Association for Consumer Research Doctoral Symposium Faculty, 2002, 2010, 2013

List of Excellent Teachers, University of Illinois, 1991-1992, 1996, 1998-1999, 2001-2007, 2009-2010, 2012-2013

Keynote Speaker, Association for Consumer Research--Asia-Pacific Conference, Beijing, 2011

President, Association for Consumer Research, 2010-2011

Service Activities

Editorial Board Member, Journal of Consumer Research, 2011-2013
Editorial Board Member, Journal of Marketing Research, 2006-2013
Editorial Board Member, Journal of Consumer Psychology, 2005-2013
Editorial Board Member, Psychology and Marketing, 2004-2013

Teaching and Research Interests

Teaches courses on marketing communications and on survey methodology.

Research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. Also conducts research on the impact of motivational and contextual factors on evaluative processes.