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Sharon Shavitt

Professor of Business Administration and
Walter H. Stellner Professor of Marketing


Educational Background

Ph.D., Social Psychology, The Ohio State University, 1985
M.A., Social Psychology, The Ohio State University, 1983
B.A., Psychology, The Ohio State University, 1981

Positions Held

Walter H. Stellner Professor of Marketing, University of Illinois, 2008 to present
Professor, University of Illinois, 2001 to present
Research Professor, Survey Research Laboratory, University of Illinois, 1999 to present
IBE Distinguished Professor of Marketing, University of Illinois, 2002-2008
Professor of Advertising and Psychology, University of Illinois, 2000-2001
Associate Professor of Advertising and Psychology, University of Illinois, 1993-2000
Assistant Professor of Advertising and Psychology, University of Illinois, 1987-1993
NIMH Postdoctoral Research Fellow, Department of Psychology, Indiana University, 1985-1987

Recent Publications

Torelli, C., Shavitt, S., Cho, Y., Johnson, T., Holbrook, A., Weiner, S. Forthcoming. Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders. International Marketing Review

Shavitt, S., Koo, M. 2015. Categories of cultural variation. In Sharon Ng, Angela Y. Lee (Ed.), Handbook of Culture and Consumer Behavior. In Frontiers of Culture and Psychology series, 99-117. Oxford: Oxford University Press.

Holbrook, A., Anand, S., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., Weiner, S. 2014. Response heaping in interviewer-administered surveys: A cognitive shortcut to satisfice? Public Opinion Quarterly, 78: 591633

Jung, K., Shavitt, S., Viswanathan, M. , Hilbe, J. 2014. Female Hurricanes Are Deadlier Than Male Hurricanes . Proceedings of the National Academy of Sciences, 111: 8782-8787

Riemer, H., Shavitt, S., Koo, M. , Markus, H. 2014. Preferences Dont Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective . Psychological Review, 121: 619-648

Lalwani, A., Shavitt, S. 2013. You get what you pay for? Self-construal influences price-quality judgments. Journal of Consumer Research, 40: 255-267

Honors and Awards

Associate Editor, Journal of Consumer Research, 2014-2017

Academic Trustee, Marketing Science Institute, 2014 to present

Fellow, Society for Consumer Psychology, 2014 to present

American Marketing Association Doctoral Consortium Faculty, 2003-2004, 2008, 2011-2014

Keynote Speaker, Interamerican Congress of Psychology, Brasilia, 2013

Association for Consumer Research Doctoral Symposium Faculty, 2002, 2010, 2013

List of Excellent Teachers, University of Illinois, 1991-1992, 1996, 1998-1999, 2001-2007, 2009-2010, 2012-2013

Keynote Speaker, Association for Consumer Research--Asia-Pacific Conference, Beijing, 2011

President, Association for Consumer Research, 2010-2011

Service Activities

Associate Editor, Journal of Consumer Research, 2014-present
Academic Trustee, Marketing Science Institute, 2014-present
Editorial Board Member, Journal of Marketing Research, 2006-present
Editorial Board Member, Journal of Consumer Psychology, 2005-present
Editorial Board Member, Journal of Consumer Research, 2011-2014
Editorial Board Member, Psychology and Marketing, 2004-2013

Teaching and Research Interests

Teaches courses on marketing communications and on survey methodology.

Research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. Also conducts research on the impact of motivational and contextual factors on evaluative processes.