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Sharon Shavitt

Professor of Business Administration and Walter H. Stellner Professor of Marketing


Educational Background

Ph.D., Social Psychology, The Ohio State University, 1985
M.A., Social Psychology, The Ohio State University, 1983
B.A., Psychology, The Ohio State University, 1981

Positions Held

Walter H. Stellner Professor of Marketing, University of Illinois, 2008-2018
Professor, University of Illinois, 2001-2018
Research Professor, Survey Research Laboratory, University of Illinois, 1999-2018
IBE Distinguished Professor of Marketing, University of Illinois, 2002-2008
Professor of Advertising and Psychology, University of Illinois, 2000-2001
Associate Professor of Advertising and Psychology, University of Illinois, 1993-2000
Assistant Professor of Advertising and Psychology, University of Illinois, 1987-1993
NIMH Postdoctoral Research Fellow, Department of Psychology, Indiana University, 1985-1987

Recent Publications

Shavitt, S., Barnes, A. Forthcoming. Cross-Cultural Consumer Psychology. Consumer Psychology Review, 2: 70-84

Albarracin, D. , Shavitt, S. 2018. Attitudes and Attitude Change. Annual Review of Psychology, 69: 299-327

Shavitt, S., Cho, H. 2016. Culture and Consumer Behavior: The Role of Horizontal and Vertical Cultural Factors. Current Opinion in Psychology, 8: 149154

Honors and Awards

Nominated for campus wide Excellence in Graduate Student Mentoring award, Gies College of Business, 2018

Fellow, Society for Personality and Social Psychology, 2016-2018

Associate Editor, Journal of Consumer Psychology, 2015-2018

Academic Trustee, Marketing Science Institute, 2014-2018

Fellow, Society for Consumer Psychology, 2014-2018

Associate Editor, Journal of Consumer Research, 2014-2017

American Marketing Association/Sheth Foundation Doctoral Consortium Faculty, 2003-2004, 2008, 2011-2014, 2017

List of Excellent Teachers, University of Illinois, 1991-1992, 1996, 1998-1999, 2001-2007, 2009-2010, 2012-2013, 2015-2017

Award for Teaching Excellence in a PMBA Course, Spring 2016, Illinois MBA, 2016

Association for Consumer Research Doctoral Symposium Faculty, 2002, 2010, 2013, 2015

Service Activities

Academic Trustee, Marketing Science Institute, 2014-2018
Editorial Board Member, Journal of Consumer Research, 2011-2014, 2018
Editorial Board Member, Journal of Marketing Research, 2006-2018
Editorial Board Member, Journal of Consumer Psychology, 2005-2018
Associate Editor, Journal of Consumer Research, 2014-2017
Associate Editor, Journal of Consumer Psychology, 2002-2005, 2015-2017

Teaching and Research Interests

Teaches courses on marketing communications and on survey methodology.

Research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. Also conducts research on the impact of motivational and contextual factors on evaluative processes.