Business-Administration People | All Faculty | International Business & Business Law

Sharon Shavitt

Professor of Business Administration and Walter H. Stellner Professor of Marketing


Educational Background

Ph.D., Social Psychology, The Ohio State University, 1985
M.A., Social Psychology, The Ohio State University, 1983
B.A., Psychology, The Ohio State University, 1981

Positions Held

Walter H. Stellner Professor of Marketing, University of Illinois, 2008 to present
Professor, University of Illinois, 2001 to present
Research Professor, Survey Research Laboratory, University of Illinois, 1999 to present
IBE Distinguished Professor of Marketing, University of Illinois, 2002-2008
Professor of Advertising and Psychology, University of Illinois, 2000-2001
Associate Professor of Advertising and Psychology, University of Illinois, 1993-2000
Assistant Professor of Advertising and Psychology, University of Illinois, 1987-1993
NIMH Postdoctoral Research Fellow, Department of Psychology, Indiana University, 1985-1987

Recent Publications

Shavitt, S., Jiang, D. , Cho, H. Forthcoming. Stratification and Segmentation: Social Class in Consumer Behavior. Journal of Consumer Psychology

Torelli, C. , Shavitt, S., Cho, Y., Johnson, T., Holbrook, A., Weiner, S. 2016. Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders. International Marketing Review, 32: 279-306

Shavitt, S., Cho, H. 2016. Culture and Consumer Behavior: The Role of Horizontal and Vertical Cultural Factors. Current Opinion in Psychology

Shavitt, S., Cho, Y., Johnson, T., Jiang, D. , Holbrook, A., Stavrakantonaki, M. 2016. Culture Moderates the Relation Between Perceived Stress, Social Support, and Mental and Physical Health. Journal of Cross-Cultural Psychology, 47: 956-980

Shavitt, S., Koo, M. 2015. Categories of cultural variation. In Sharon Ng, Angela Y. Lee (Ed.), Handbook of Culture and Consumer Behavior. In Frontiers of Culture and Psychology series, 99-117. Oxford: Oxford University Press.

Holbrook, A., Anand, S., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., Weiner, S. 2014. Response heaping in interviewer-administered surveys: A cognitive shortcut to satisfice? Public Opinion Quarterly, 78: 591633

Jung, K., Shavitt, S., Viswanathan, M. , Hilbe, J. 2014. Female Hurricanes Are Deadlier Than Male Hurricanes . Proceedings of the National Academy of Sciences, 111: 8782-8787

Riemer, H., Shavitt, S., Koo, M. , Markus, H. 2014. Preferences Dont Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective . Psychological Review, 121: 619-648

Honors and Awards

Associate Editor, Journal of Consumer Psychology, present

Associate Editor, Journal of Consumer Research, 2014-2017

Academic Trustee, Marketing Science Institute, 2014 to present

Fellow, Society for Consumer Psychology, 2014 to present

Association for Consumer Research Doctoral Symposium Faculty, 2002, 2010, 2013, 2015

List of Excellent Teachers, University of Illinois, 1991-1992, 1996, 1998-1999, 2001-2007, 2009-2010, 2012-2013, 2015

American Marketing Association Doctoral Consortium Faculty, 2003-2004, 2008, 2011-2014

Keynote Speaker, Interamerican Congress of Psychology, Brasilia, 2013

Service Activities

Associate Editor, Journal of Consumer Research, 2014-present
Academic Trustee, Marketing Science Institute, 2014-present
Associate Editor, Journal of Consumer Psychology, 2002-2005, 2016-2017
Editorial Board Member, Journal of Marketing Research, 2006-present
Editorial Board Member, Journal of Consumer Psychology, 2005-present
Editorial Board Member, Journal of Consumer Research, 2011-2014
Editorial Board Member, Psychology and Marketing, 2004-2013

Teaching and Research Interests

Teaches courses on marketing communications and on survey methodology.

Research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. Also conducts research on the impact of motivational and contextual factors on evaluative processes.