Sahoon Kim

• MS, Management Studies, Kellogg School of Management, Northwestern University, 2017
• BA, Economics, Yonsei University, 2016

• Instructor (Marketing Communications), University of Illinois Urbana-Champaign, 2020-2020,2022-2022
• Research Assistant, Kellogg School of Management, Northwestern University, 2017-2018
• Intern, Targus Management Consulting, Germany, 2013-2013
• Staff Sergeant, Republic of Korea Air Force, 2011-2013
• Intern, Deloitte Consulting, 2010-2011

• Rindfleisch, A., Kim, M., & Kim, S. Forthcoming. Artificial Intelligence and Qualitative Research. Handbook of Qualitative Research Methods in Marketing.
• Kim, S., Lucas, B., & Goncalo, J. (2023). Low Power Warm-Up Effect: Understanding the Effect of Power on Creativity over Time. Journal of Experimental Social Psychology.
• Kim, S., Goncalo, J., & Rodas, M. (2023). The Cost of Freedom: Creative Ideation Boosts Both Feelings of Autonomy and the Fear of Judgment. Journal of Experimental Social Psychology.

• Robert Ferber Best Dissertation Award, University of Illinois at Urbana-Champaign, 2022-2023
• Block Fellowship Award for Exemplary Representation of Business Administration Ph.D., University of Illinois at Urbana-Champaign, Gies College of Business, 2022-2023
• Jagdish N. Sheth Ph.D. Research Fund Award, University of Illinois at Urbana-Champaign, Gies College of Business, 2022-2023
• AMA-Sheth Doctoral Consortium Fellow, University of Illinois at Urbana-Champaign, Gies College of Business, 2022-2022
• BA Doctoral Workshop Best Presentation Award, University of Illinois at Urbana-Champaign, Gies College of Business, 2022-2022
• Dr. Avinish Chaturvedi Memorial Student Ambassador Award, University of Illinois at Urbana-Champaign, Gies College of Business, 2021-2022
• Stellner Research Scholarship, University of Illinois at Urbana-Champaign, Gies College of Business, 2018-2022

I study creativity in a creative way. That is, I approach creativity research from a different angle. First, rather than studying how consumers/companies can be more creative (which most past creativity research has focused on), I study what the consequence of being creative is. That is, I study creativity as an IV instead of a DV. Specifically, I answer the question of "what happens to consumers who worked on creative tasks (e.g., crowdsourcing campaigns)?" My research demonstrates the psychological consequences that lead to important marketing and social implications. Second, I look at creativity over time. Most prior creativity research findings are based on short-term creative performance. However, by looking at creative performance repeated over time, my dissertation showed that low (vs. high) power individuals, which prior research has found to be less creative, can be just as creative. This leads to numerous managerial, social, and political insights--such that those lower in power (e.g., lower level employees, low income entrepreneurs, and low SES students) need to be given more time to be creative. Together, my three essay dissertation (two of which have been published in 2023) tries to connect creativity, branding, and power research.

• Marketing Communications (BADM 323) Introduces the student to the topic of marketing communications and promotion management. Topics covered include: advertising, sales promotion, point-of-purchase communications, interactive marketing, and event sponsorships.