Business-Administration People | All Faculty | Marketing

Ravi Mehta

Assistant Professor of Business Administration

All Publications

Articles in Journals

Mehta, R., Meyers-Levy , J., Zhu , R. 2014. When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research, 41: 475-488

Mehta, R., Zhu , R., Cheema, A. 2012. Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. Journal of Consumer Research, 39: 784-99

Mehta, R., Hoegg, J., Chakravarti , A. 2011. Knowing Too Much: False Recall Effects in Product Comparison. Journal of Consumer Research, 38: 535-54

Mehta, R., Zhu , R. 2009. Blue or Red? Exploring the Effect of Color on Cognitive Task Performances. Science, 323: 1226-29

Working Papers

Mehta, R., Viswanathan, M. , Venugopal, S. 2013. Creativity in Contexts of Poverty