Business-Administration People | All Faculty | Marketing

Ravi Mehta

Assistant Professor of Business Administration



All Publications


Articles in Journals


Mehta, R., Demmers, J., Van Dolen, W., Weinberg, C. Forthcoming. When Red Means Go: Non-Normative Effects of Red Under Sensation-Seeking. Journal of Consumer Psychology

Mehta, R., Zhu, M. 2016. Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity. Journal of Consumer Research, 42: 767-782

Mehta, R., Meyers-Levy , J., Zhu , R. 2014. When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research, 41: 475-488

Mehta, R., Zhu , R., Cheema, A. 2012. Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. Journal of Consumer Research, 39: 784-99

Mehta, R., Hoegg, J., Chakravarti , A. 2011. Knowing Too Much: False Recall Effects in Product Comparison. Journal of Consumer Research, 38: 535-54

Mehta, R., Zhu , R. 2009. Blue or Red? Exploring the Effect of Color on Cognitive Task Performances. Science, 323: 1226-29