Assistant Professor of Business Administration
Ravi Mehta is Assistant Professor of Business Administration at the University of Illinois, College of Business. He joined the faculty at Illinois in 2011. Professor Mehta received his Ph.D. in marketing from the University of British Columbia, BC, Canada, in 2011. He also holds MBA degree from York University, Toronto, Canada and an undergraduate degree in electrical engineering from Delhi College of Engineering, Delhi, India. His research interests are in the area of consumer behavior and consumer psychology. His agenda covers two main areas of research. First stream of research examines consumer creativity and innovative thinking, while second focuses on understanding self control behaviors. His work has been published in top-tier academic journals - Science and Journal of Consumer Research. Ravi teaches courses on new product development and new product marketing to MBAs and undergraduates (both business and technology majors). Ravi also has a strong industry experience. Prior to joining academics he worked in various managerial positions at ITW Signode, United Technologies (Otis Elevators) and GE (Medical Business) for over a decade.