Business-Administration People | All Faculty | Marketing

Ravi Mehta

Assistant Professor of Business Administration

Educational Background

Ph.D., Marketing, University of British Columbia, 2011
MBA, Marketing, York University, 2006
MBA, Agra University, 1995
B.Engg., University of Delhi, 1993

Positions Held

Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011 to present

Recent Publications

Mehta, R., Demmers, J., Van Dolen, W., Weinberg, C. Forthcoming. When Red Means Go: Non-Normative Effects of Red Under Sensation-Seeking. Journal of Consumer Psychology

Mehta, R., Zhu, M. 2016. Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity. Journal of Consumer Research, 42: 767-782

Mehta, R., Meyers-Levy , J., Zhu , R. 2014. When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research, 41: 475-488

Honors and Awards

Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2013, 2015

Junior Faculty Research Grant, Department of Business Administration, University of Illinois at Urbana Champaign, 2013, 2015

List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014, 2015

University of Illinois Scholars' Travel Fund, University of Illinois at Urbana-Champaign, 2011, 2012

Teaching and Research Interests

Creativity and innovative thinking, New product development and marketing

Consumer creativity, Self regulation, Atmospherics