Business-Administration People | All Faculty | Marketing

Ravi Mehta

Associate Professor of Business Administration


Educational Background

Ph.D., Marketing, University of British Columbia, 2011
MBA, Marketing, York University, 2006
MBA, Agra University, 1995
B.Engg., University of Delhi, 1993

Positions Held

Associate Professor of Business Administration, University of Illinois at Urbana-Champaign, 2017
Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2017

Recent Publications

Mehta, R., Dahl, D., Zhu , R. Forthcoming. Social Recognition versus Financial Incentives: Exploring the Effects of Creativity Contingent External Rewards on Creative Performance. Journal of Consumer Research

Zhu , R., Mehta, R. Forthcoming. Sensory Experiences and Consumer Creativity . Journal of the Association for Consumer Research

Mehta, R., Demmers, J., Van Dolen, W., Weinberg, C. 2017. When Red Means Go: Non-Normative Effects of Red Under Sensation-Seeking. Journal of Consumer Psychology, 27: 91-97

Mehta, R., Zhu, M. 2016. Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity. Journal of Consumer Research, 42: 767-782

Honors and Awards

Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2013, 2015

Junior Faculty Research Grant, Department of Business Administration, University of Illinois at Urbana Champaign, 2013, 2015

List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014, 2015

Teaching and Research Interests

Creativity and Innovation, New Product Development and Marketing

Consumer Creativity, Consumer Welfare and Empowerment