Business-Administration People | All Faculty | Marketing

Ravi Mehta

Assistant Professor of Business Administration


Educational Background

Ph.D., Marketing, University of British Columbia, 2011
MBA, Marketing, York University, 2006
MBA, Agra University, 1995
B.Engg., University of Delhi, 1993

Positions Held

Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2014

Recent Publications

Mehta, R., Meyers-Levy , J., Zhu , R. 2014. When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research, 41: 475-488

Mehta, R., Zhu , R., Cheema, A. 2012. Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. Journal of Consumer Research, 39: 784-99

Mehta, R., Hoegg, J., Chakravarti , A. 2011. Knowing Too Much: False Recall Effects in Product Comparison. Journal of Consumer Research, 38: 535-54

Honors and Awards

Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2015

List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014

Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2013

Junior Faculty Research Grant, Department of Business Administration, University of Illinois at Urbana Champaign, 2013

University of Illinois Scholars" Travel Fund, University of Illinois at Urbana-Champaign, 2011, 2012

Teaching and Research Interests

Creativity and innovative thinking, New product development and marketing

Consumer creativity, Self regulation, Atmospherics