Business-Administration, Communications, Executive MBA Program People | All Faculty | Marketing

Raj Echambadi

Sr Assoc Dean MBA Prgms & Strategic Innovation and Professor of Business Administration and Baltz Professorship

All Publications

Articles in Journals

Bindroo, V., He, X., Echambadi, R. Forthcoming. Satisfaction - Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness. Customer Needs and Solutions

Chennamaneni, P., Echambadi, R., Hess, J., Syam, N. 2016. Diagnosing Harmful Collinearity in Moderated Regression Models: A Roadmap. International Journal of Research Marketing, 33: 172-182

Jindal, R., Sarangee, K., Echambadi, R., Lee, S. 2016. Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share. Journal of Marketing, 80: 72-89

Viswanathan, M. , Echambadi, R., Venugopal, S., Sridharan, S. 2014. Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation. Journal of Macromarketing, 34: 213-226

Sarangee, K., Echambadi, R. 2014. Firm-Specific Determinants of Product Line Technology Strategies in High Technology Markets. Strategic Entrepreneurship Journal, 8: 149-166

Echambadi, R., Jindal, R., Blair, E. 2013. Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets. Journal of Retailing, 409–422

Mao, H., Babu, J., Echambadi, R., Chennamaneni, P. 2012. Brand Extensions Via Complements Or Substitutes: The Moderating Role of Manufacturing Transferability. Marketing Letters, 23: 279-292

John Mariadoss, B., Echambadi, R., Arnold, M., Bindroo, V. 2010. An Examination of the Effects of Perceived Difficulty of Manufacturing the Extension Product on Brand Extension Attitudes. Journal of Academy of Marketing Science, 38: 704-719

Franco, A., Sarkar, M., Echambadi, R., Agarwal-Tronetti, R. 2009. Swift and Smart: The Moderating Effects of Technological Capabilities on the Market Pioneering —Firm Survival Relationship. Management Science, 55: 1842-1860

Echambadi, R., Hess, J. 2007. Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models. Marketing Science, 26: 438-445

Agarwal-Tronetti, R., Echambadi, R., Franco, A., Sarkar, M. 2006. Reap Rewards: Maximizing Benefits From Reviewer Comments. Academy of Management Journal, 49: 191-96

Echambadi, R., Arroniz, I., Reinartz, W., Lee, J. 2006. Empirical Generalizations from Brand Extension Research: How sure are we? International Journal of Research Marketing, 23: 253-61

Echambadi, R., Campbell, B., Agarwal-Tronetti, R. 2006. Encouraging Best Practice in Quantitative Management Research: An Incomplete List of Opportunities. Journal of Management Studies, 43: 1801-20

Sarkar, M., Echambadi, R., Agarwal-Tronetti, R., Sen, B. 2006. The Effect of the Innovative Environment on Exit of Entrepreneurial Firms. Strategic Management Journal, 27: 519-39

Agarwal-Tronetti, R., Echambadi, R., Franco, A., Sarkar, M. 2004. Knowledge Transfer through Inheritance: Spin-out Generation, Development and Survival. Academy of Management Journal, 47: 501-22

Das, S., Echambadi, R., McCardle, M., Luckett, M. 2003. The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web. Marketing Letters, 14: 185-202

White, J., Conant, J., Echambadi, R. 2003. Marketing Strategy Development Styles, Implementation Capability, and Firm Performance. Marketing Letters, 14: 111-24

Agarwal-Tronetti, R., Sarkar, M., Echambadi, R. 2002. The Conditioning Effect of Time on Firm Survival: An Industry Life Cycle Approach. Academy of Management Journal, 45: 971-94

Baldinger, A., Blair, E., Echambadi, R. 2002. Why Brands Grow? Journal of Advertising Research, 42: 7-14

Reinartz, W., Echambadi, R., Chin, W. 2002. Generating Non-normal Data for Simulation of Structural Equation Models Using Mattson's Method. Multivariate Behavioral Research, 37: 227-44

Sarkar, M., Echambadi, R., Cavusgil, S., Aulakh, P. 2001. The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance. Journal of Academy of Marketing Science, 29: 358-73

Sarkar, M., Echambadi, R., Harrison, J. 2001. Alliance Entrepreneurship and Firm Market Performance. Strategic Management Journal, 22: 701-11

Kumar, V., Ganesh, J., Echambadi, R. 1998. Cross-National Diffusion Research: What Do We Know and How Certain Are We. Journal of Product Innovation Management, 15: 255-68


Sarkar, M., Echambadi, R., Agarwal-Tronetti, R., Sen, B. 2002. The “When, Where, and How” of Entrant Survival: The Effects of Knowledge Regime, Technological Intensity and Start-Up Size on New Venture Survival, Academy of Management Best Paper Proceedings

Working Papers

Shah, S. , Agarwal-Tronetti, R., Echambadi, R. 2016. Jewels in the Crown: Exploring Motivations and Team Building Processes of Employee Entrepreneurs


Bindroo, V., He, X., Echambadi, R. 2009. The Role of Price Consciousness in Reshaping Competition in Context of Brand Loyalty, Annual Behavioral Pricing Conference, Orlando.