Business-Administration, Communications, Executive MBA Program People | All Faculty | Marketing

Raj Echambadi

Sr Assoc Dean MBA Prgms & Strategic Innovation and Professor of Business Administration and Baltz Professorship

Educational Background

Ph.D., Business Administration, University of Houston, 1998
B.S., Mechanical Engineering, Anna University, College of Engineering, 1989

Positions Held

Alan J. and Joyce D. Baltz Professor, University of Illinois, present
Faculty Affiliate (by courtesy), Institute for Genomic Biology, University of Illinois at Urbana Champaign, 2011-2013
Academic Director, Executive MBA programs (at Chicago & Warsaw), University of Illinois, 2010-2013

Recent Publications

Bindroo, V., He, X., Echambadi, R. Forthcoming. Satisfaction - Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness. Customer Needs and Solutions

Chennamaneni, P., Echambadi, R., Hess, J., Syam, N. 2016. Diagnosing Harmful Collinearity in Moderated Regression Models: A Roadmap. International Journal of Research Marketing, 33: 172-182

Jindal, R., Sarangee, K., Echambadi, R., Lee, S. 2016. Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share. Journal of Marketing, 80: 72-89

Viswanathan, M. , Echambadi, R., Venugopal, S., Sridharan, S. 2014. Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation. Journal of Macromarketing, 34: 213-226

Sarangee, K., Echambadi, R. 2014. Firm-Specific Determinants of Product Line Technology Strategies in High Technology Markets. Strategic Entrepreneurship Journal, 8: 149-166

Honors and Awards

Campus Excellence Award in Professional and Graduate Teaching, University of Illinois, 2016

Favorite Professor & Class, MS (T&M) Graduate Cohort, 2014

Award for exemplary scholarship during the 50th anniversary celebrations (selected as one of 50 people / organizations that helped shape the College of Business over the past 50 years), University of Central Florida, 2013

College of Business Alumni Award for Teaching Excellence, Alumni Association, University of Illinois, 2013

Outstanding Professor in the Executive MBA (EMBA) program, University of Illinois, 2011, 2012, 2013

Outstanding Professor in the Professional MBA (PMBA) program, 2012

Service Activities

Editorial Board Member, Strategic Management Journal, 2013-2015
Editorial Board Member, Strategic Entrepreneurship Journal, 2012-2015
Co-chair, Marketing Strategy Track, American Marketing Association Summer Educator's Conference, 2014

Teaching and Research Interests

Business Strategy; Strategic Innovations; Multivariate Methods, Measurement and Scaling Issues; Marketing.

Business Strategy Issues; especially innovations, technology entrepreneurship, and customer loyalty. Method Issues; especially estimation issues pertaining to testing interactions and multicollinearity.