Assistant Professor of Business Administration
Educational BackgroundPh.D., Social Psychology, University of Virginia, 2009
M.A., Social Psychology, Seoul National University, 2004
B.A., Summa Cum Laude, Psychology, Seoul National University, 2002
Positions HeldAssistant Professor, University of Illinois at Urbana Champaign, 2012 to present
Postdoctoral Research Associate, University of Illinois at Urbana Champaign, 2009-2012
Recent PublicationsKoo, M., Choi, J., Choi, I. 2018. Analytic vs. holistic cognition: Construct and measurement. In J. Spencer-Rogers & K. Peng (Ed.), The Psychological and Cultural Foundations of East Asian Cognition: Contradiction, Change, and Holism. Oxford: Oxford University Press.
Shavitt, S. , Koo, M. 2015. Categories of cultural variation. In Sharon Ng, Angela Y. Lee (Ed.), Handbook of Culture and Consumer Behavior. In Frontiers of Culture and Psychology series, 99-117. Oxford: Oxford University Press.
Riemer, H., Shavitt, S. , Koo, M., Markus, H. 2014. Preferences Dont Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective. Psychological Review, 121: 619-648
Honors and AwardsJunior Faculty Grant Award, Department of Business Administration, University of Illinois at Urbana Champaign, present
Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2018
Scholars Travel Fund, University of Illinois at Urbana Champaign, 2012, 2017
List of Professors Ranked as Excellent, University of Illinois at Urbana Champaign, 2010, 2014, 2015, 2016, 2017
Award for funding Summer Research Assistantship, College of Business, University of Illinois at Urbana-Champaign, 2016
Business Excellence Grant, University of Illinois at Urbana-Champaign, 2015-2016
Service ActivitiesConference Program Committee, Association for Consumer Research, 2017-present
Review Editor, Frontiers in Psychology (Cultural Psychology Specialty Section), 2016-present
Track Chair, Global, Emerging Market & Cross-Cultural Issues track, Summer American Marketing Association, 2017
Teaching and Research Interests
Teaching: Consumer Psychology, Consumer Behavior, International Marketing, Marketing Communications
Research: Consumer psychology as a function of socio-ecological factors with a focus on cross cultural differences in consumer thinking styles, attitudes/preferences, and affective experiences.