Business-Administration People | All Faculty | Marketing

Minkyung Koo

Assistant Professor of Marketing

Educational Background

Ph.D., Social Psychology, University of Virginia, 2009
M.A., Social Psychology, Seoul National University, 2004
B.A., Summa Cum Laude, Psychology, Seoul National University, 2002

Positions Held

Assistant Professor, University of Illinois at Urbana Champaign, 2012 to present
Postdoctoral Research Associate, University of Illinois at Urbana Champaign, 2009-2012

Recent Publications

Koo, M., Choi, I., Choi, J. Forthcoming. Analytic vs. Holistic Cognition: Construct and Measurement. In J. Spencer-Rogers & K. Peng (Ed.), The Psychological and Cultural Foundations of Dialectical Thinking . Oxford: Oxford University Press.

Shavitt, S. , Koo, M. 2015. Categories of cultural variation. In Sharon Ng, Angela Y. Lee (Ed.), Handbook of Culture and Consumer Behavior. In Frontiers of Culture and Psychology series, 99-117. Oxford: Oxford University Press.

Riemer, H., Shavitt, S. , Koo, M., Markus, H. 2014. Preferences Dont Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective . Psychological Review, 121: 619-648

Park, B., Choi, J., Koo, M., Sul, S., Choi, I. 2013. Culture, self, and preference structure: Transitivity and context independence are violated more by interdependent people . Social Cognition, 31: 106-118

Teaching and Research Interests

Teaching: Consumer Behavior, International Marketing, Marketing Communications

Research: Cross cultural consumer psychology, Personal history/cultural background and thinking styles, Consumer emotions & happiness