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Minkyung Koo

Assistant Professor of Business Administration


Educational Background

Ph.D., Social Psychology, University of Virginia, 2009
M.A., Social Psychology, Seoul National University, 2004
B.A., Summa Cum Laude, Psychology, Seoul National University, 2002

Positions Held

Assistant Professor, University of Illinois at Urbana Champaign, 2012 to present
Postdoctoral Research Associate, University of Illinois at Urbana Champaign, 2009-2012

Recent Publications

Oishi, S., Koo, M., Lim, N., Suh, E. Forthcoming. When gratitude evokes indebtedness. Applied Psychology: Health & Well-Being

Koo, M., Choi, J., Choi, I. 2018. Analytic vs. holistic cognition: Construct and measurement. In J. Spencer-Rogers & K. Peng (Ed.), The Psychological and Cultural Foundations of East Asian Cognition: Contradiction, Change, and Holism. Oxford: Oxford University Press.

Oishi, S., Koo, M., Buttrick, N. 2018. The socio-ecological psychology of upward social mobility. American Psychologist

Honors and Awards

Junior Faculty Grant Award, Department of Business Administration, University of Illinois at Urbana Champaign, present

Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2018

Scholars Travel Fund, University of Illinois at Urbana Champaign, 2012, 2017

List of Professors Ranked as Excellent, University of Illinois at Urbana Champaign, 2010, 2014, 2015, 2016, 2017

Award for funding Summer Research Assistantship, College of Business, University of Illinois at Urbana-Champaign, 2016

Business Excellence Grant, University of Illinois at Urbana-Champaign, 2015-2016

Service Activities

Conference Program Committee, Association for Consumer Research, 2017-present
Review Editor, Frontiers in Psychology (Cultural Psychology Specialty Section), 2016-present
Track Chair, Global, Emerging Market & Cross-Cultural Issues track, Summer American Marketing Association, 2017

Teaching and Research Interests

Teaching: Consumer Psychology, Consumer Behavior, International Marketing, Marketing Communications

Research: Consumer psychology with a focus on cross cultural differences in consumer thinking styles, identities, attitudes, and affective experiences.