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Mina Kwon

PhD Student in Business Administration


Educational Background

M.A., Quantitative Methods in Social Sciences, Columbia University, 2009
B.A., International Studies, Ewha Woman"s University, 2006

Positions Held

Research Assistant, University of Illinois at Urbana-Champaign, 2009
Teaching Assistant, Principles of Marketing, University of Illinois at Urbana-Champaign, 2009
Research Assistant, Columbia University, 2007-2009

Recent Publications

Kwon, M. 2012. A weight on your shoulders makes you pull your weight. Advances in Consumer Research, 40: 1051

Teaching and Research Interests

Consumer behavior: subjective feelings and experiences, consumer judgment and decision making, self and persuasion.