PhD Student in Business Administration
Educational BackgroundMA in Business, Marketing, LIngnan University, 2014
B.S. Business Administration, Xi'an Jiaotong University, 2012
Recent PublicationsZhuang, M., Geng, C., Peng, L. Forthcoming. Manufactured Opinions: The Effect of Product Review Manipulations on Consumer Response and Product Sales. Journal of Business Research, 87: 24-35
Teaching and Research Interests
Digital marketing, marketing research
User-Generated-Content, Mobile Marketing, Search Advertising, Pricing Strategy, and Multi-Channel Strategy.