Business-Administration People | All PHD Students | Marketing

Mengzhou Zhuang

PhD Student in Business Administration

Educational Background

MA in Business, Marketing, LIngnan University, 2014
B.S. Business Administration, Xi'an Jiaotong University, 2012

Recent Publications

Zhuang, M., Geng, C., Peng, L. Forthcoming. Manufactured Opinions: The Effect of Product Review Manipulations on Consumer Response and Product Sales. Journal of Business Research, 87: 24-35

Teaching and Research Interests

Digital marketing, marketing research

User-Generated-Content, Mobile Marketing, Search Advertising, Pricing Strategy, and Multi-Channel Strategy.