Professor of Business Administration and Diane & Steven N. Miller Centennial Chair
Educational BackgroundPh.D., Business Administration (Marketing) (Psychology), University of Minnesota, 1990
B.Tech., Mechanical Engineering, Indian Institute of Technology at Madras, 1985
Positions HeldFaculty Advisor, iMBA, College of Business, 2015-2016
Professor of Business Administration, University of Illinois at Urbana-Champaign, 2009
Diane and Steven N. Miller Professor in Business, University of Illinois, 2012-2015
Miller Faculty Fellow in the Academy for Entrepreneurial Leadership, University of Illinois, 2010-2012
Associate Professor of Business Administration, University of Illinois, 1998-2009
Assistant Professor of Business Administration, University of Illinois, 1990-1998
Recent PublicationsVenugopal, S., Viswanathan, M. Forthcoming. Poverty and the Subsistence Marketplaces Approach: Implications for Marketing Theory . Marketing Theory
Hedeman, J., Hanlon, T., Venugopal, S., Viswanathan, M. 2017. Voices From Subsistence Marketplaces. Creative Commons.
Viswanathan, M., Sreekumar, -. 2017. Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach Through the Subsistence Marketplaces Approach.. Markets, Globalization & Development Review
Viswanathan, M. 2016. Bottom-Up Enterprise: Insights From Subsistence Marketplaces. eBookpartnership.
Honors and AwardsMember, Livelihood Advisory Board, United Nations Refugee Agency (UNHCR), United Nations Refugee Agency, 2014-2016
Faculty Speaker, Fall New Student Convocation, University of Illinois., University of Illinois, 2015
Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, AMA Teaching and Learning SIG., American Marketing Association, 2015
Outstanding Marketing Teacher, Academy of Marketing Science, 2014
Sustainability Fellow, University of Illinois, Urbana-Champaign, University of Illinois, 2013-2014
Teaching and Research Interests
Teaches courses on marketing research, measurement and research design, sustainable product and market development for subsistence marketplaces, sustainable marketing/business enterprises, global business horizons, and engineering for global development.
Research focuses on literacy, poverty, and subsistence marketplace behavior, and measurement and research design. Director of the Marketplace Literacy Project (www.marketplaceliteracy.org) which aims to improve practices of businesses, policy-makers, and educators in serving the needs of low-literate consumers.