Business-Administration People | All PHD Students | Marketing

Lidan Xu

PhD Student in Business Administration


Educational Background

B.S. Business Management, Marketing, Brigham Young University, 2013

Recent Publications

Elder, R., Schlosser, A., Poor, M., Xu, L. Forthcoming. So Close I Can Almost Sense It: The Interplay Between Sensory Imagery and Psychological Distance. Journal of Consumer Research

Honors and Awards

AMA-Sheth Foundation Doctoral Consortium Fellow, University of Iowa, 2017

PDMA Dissertation Competition Honorable Mention Award, Product Development and Management Association, 2017

Robert Mittelstaedt Doctoral Symposium Fellow, University of Nebraska-Lincoln, 2015, 2017

John M. Jones Fellowship, University of Illinois at Urbana Champaign, 2013-2017

Haring Symposium Fellow, University of Indiana-Bloomington, 2016

List of Excellent Teachers, University of Illinois at Urbana Champaign, 2016

Richard D. and Anne Marie Irwin Fellowship, University of Illinois at Urbana Champaign, 2015-2016

Zwishler Summer Fellowship, University of Illinois at Urbana Champaign, 2015

Dr. Avinish Chatuvedi Memorial Student Ambassador Award, University of Illinois at Urbana Champaign, 2014

Robert Ferber Award, University of Illinois at Urbana Champaign, 2014

Service Activities

Trainee Reviewer, Journal of Consumer Research, 2016-2017

Teaching and Research Interests

Teaching Interests: New Product Development, Creativity and Innovation Management, Consumer Behavior, International Marketing, Marketing Management

Research Interests: Creativity and Innovation, Sensory Perception, Social Cognition, Prosocial Behavior and Morality