Business-Administration People | All Faculty

Kil Sun Kim

Visiting Associate Professor of Business Administration



All Publications


Articles in Journals


Kim, K., Chhajed, D. , Liu, Y. 2013. Can Commonality Relieve Cannibalization in Product Line Design? Marketing Science, 32: 510-521

Working Papers


Wong, H., Lesmono, D., Chhajed, D. , Kim, K. 2016. On the Evaluation of Commonality Strategy in Product Line Design: The Effect of Valuation Change and Distribution Channel Structure

Kim, K. 2010. Commonality in Product Line Design under Negatively Correlated Preference Structure: Intensifying or Relieving Cannibalization

Presentations


Chhajed, D. , Kim, K. 2009. Commonality in Product Line Design under Negatively Correlated Preference Structure, INFORMS Annual Meeting, San Diego.