Kil Sun Kim
Visiting Associate Professor of Business Administration
Articles in Journals
Kim, K., Chhajed, D. , Liu, Y. 2013. Can Commonality Relieve Cannibalization in Product Line Design? Marketing Science, 32: 510-521
Wong, H., Lesmono, D., Chhajed, D. , Kim, K. 2016. On the Evaluation of Commonality Strategy in Product Line Design: The Effect of Valuation Change and Distribution Channel Structure
Kim, K. 2010. Commonality in Product Line Design under Negatively Correlated Preference Structure: Intensifying or Relieving Cannibalization
Chhajed, D. , Kim, K. 2009. Commonality in Product Line Design under Negatively Correlated Preference Structure, INFORMS Annual Meeting, San Diego.