Business-Administration People | All Faculty

Kil Sun Kim

Visiting Associate Professor of Business Administration

Recent Publications

Wong, H., Lesmono, D., Chhajed, D. , Kim, K. Forthcoming. On the Evaluation of Commonality Strategy in Product Line Design: The Effect of Valuation Change and Distribution Channel Structure. Omega

Kim, K., Chhajed, D. , Liu, Y. 2013. Can Commonality Relieve Cannibalization in Product Line Design? Marketing Science, 32: 510-521