Journals


Journal of Public Policy and Marketing


Venugopal, S. , Viswanathan, M. , Jung, K. Forthcoming. Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces. Journal of Public Policy and Marketing

Jung, K. Forthcoming. Consumption Constraints andEntrepreneurial Intentions in Subsistence Marketplaces. Journal of Public Policy and Marketing

Viswanathan, M. , Sridharan, S., Ritchie, R., Venugopal, S. , Jung, K. 2012. Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy. Journal of Public Policy and Marketing, 31: 159-177

Viswanathan, M. , Sridharan, S., Ritchie, R., Jung, K. 2012. Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy. Journal of Public Policy and Marketing, 159-177

Viswanathan, M. , Gau, R., Hastak, M. 2009. Enabling Processing of Nutritional Labels Among Low-Literate Consumers. Journal of Public Policy and Marketing, 28: 135-145

Viswanathan, M. , Sridharan, S., Gau, R., Ritchie, R. 2009. Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing. Journal of Public Policy and Marketing, 28: 85-94

Torres, I., Gelb, B., Noriega, J. 2003. Warning and Informing the Domestic International Market. Journal of Public Policy and Marketing, 22: 216-222

Viswanathan, M. , Hastak, M. 2002. Role of Summary Information in Facilitating the Comprehension of Nutrition Information by Consumers. Journal of Public Policy and Marketing

Wansink, B. 2002. Changing Habits on the Home Front: Lost Lessons from World War II Research. Journal of Public Policy and Marketing

Monroe, K. 1999. Some Lessons Learned from F.T.C. v. Staples. Journal of Public Policy and Marketing, 18: 22-24

Qualls, W. , Williams, J., Grier, S. 1995. Racially Exclusive Real Estate Advertising: Public Policy Implications for Fair Housing Practices. Journal of Public Policy and Marketing, 14: 1-17

Viswanathan, M. 1994. The Influence of Summary Information on the Usage of Nutrition Information. Journal of Public Policy and Marketing, 13: 48-60