Journal of Marketing Research

Fang, E. , Lee, J., Palmatier, R. 2015. If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches. Journal of Marketing Research

Fang, E. , Lee, J., Palmatier, R. 2015. The Effects of Plural Structure Alliance on Firm Performance (forthcoming). Journal of Marketing Research

Fang, E. , Lin, X., Huang, M. 2015. Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms. Journal of Marketing Research

Jap, S., Robertson, D., Rindfleisch, A. , Hamilton, R. 2013. Low Stakes Opportunism. Journal of Marketing Research, 50: 216-217

Fang, E. , Palmatier, R., Rajdeep, G. 2011. Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance Outcomes. Journal of Marketing Research

Yuan, H., Han, S. 2011. The Effects of Consumers' Price Expectations on Sellers' Dynamic Pricing Strategies. Journal of Marketing Research, 48: 48-61

Lee, K., Shavitt, S. 2009. Can McDonald’s food ever be seen as healthy? Metacognitive experiences affect the perceived understanding of a brand. Journal of Marketing Research, 46: 222-233

Viswanathan, M. , Childers, T. 1999. Understanding How Product Atrributes Influence Product Categorization: Development and Validation of Fuzzy Set Based Measures of Gradedness in Produc. Journal of Marketing Research, 36: 75-94

Wansink, B., Kent, R., Hoch, S. 1998. An Anchoring and Adjustment Model of Purchase Quantity Decisions. Journal of Marketing Research, 35: 71-81

Qualls, W. , Urban, G., Hauser, J., Weinberg, B., Bohlman, J. 1997. Validation and Lessons From the Field -- Applications of Information Acceleration. Journal of Marketing Research

Griffin, A. 1997. The Effect of Project and Process Characteristics on Product Development Cycle Time. Journal of Marketing Research, 34: 24-35

Wansink, B. 1994. Advertising's Impact on Category Substitution. Journal of Marketing Research, 21: 95-105

Monroe, K. , Yadav, M. 1993. How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value. Journal of Marketing Research, 30: 350-58

Monroe, K. , Dodds, W., Grewal, D. 1991. The Effects of Price, Brand and Store Information on Buyers' Product Evaluations. Journal of Marketing Research, 28: 307-19

Monroe, K. , Rao, A. 1989. The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review. Journal of Marketing Research, 26: 351-57

Qualls, W. , Puto, C. 1989. Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions. Journal of Marketing Research

Ghosh, A. , Craig, S. 1986. An Approach to Determining Optimal Locations for Innovative Services. Journal of Marketing Research

Monroe, K. , Fern, E., Avila, R. 1986. Effectiveness of Multiple Request Strategies: A Synthesis of Research Results. Journal of Marketing Research, 23: 144-52

Ghosh, A. , Neslin, S., Shoemaker, R. 1984. A Comparison of Market Share Models and Estimation Procedures. Journal of Marketing Research

Monroe, K. , Della Bitta, A. 1981. Consumer Perceptions of Comparative Price Advertisements. Journal of Marketing Research, 18: 416-427

Monroe, K. , Della Bitta, A. 1978. Models for Pricing Decisions. Journal of Marketing Research, 15: 413-428

Monroe, K. 1973. Buyers' Subjective Perceptions of Price. Journal of Marketing Research, 10: 70-80

Monroe, K. 1971. Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance. Journal of Marketing Research, 8: 460-64

Monroe, K. 1971. Psychophysics of Prices: A Reappraisal. Journal of Marketing Research, 8: 248-50