Journals


Journal of Macromarketing


Jung, K., Jung, I. Forthcoming. Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro Level Implications on Consumption and the Environment. Journal of Macromarketing

Viswanathan, M. , Echambadi, R. , Venugopal, S., Sridharan, S. 2014. Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation. Journal of Macromarketing, 34: 213-226

Viswanathan, M. , Jung, K., Venugopal, S., Jung, I. 2014. Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro Level Implications on Consumption, Conservation, and the Environment. Journal of Macromarketing, 34: 8-17

Sridharan, S., Maltz, E., Viswanathan, M. , Gupta, S. 2014. Transformative Subsistence Entrepreneurship: A Study in India. Journal of Macromarketing, 34: 486-504

Viswanathan, M. , Sridharan, S., Shultz, C. 2013. Introduction to the Special Issue on Subsistence Marketplaces: From Micro-Level Insights to Macro-Level Impact. Journal of Macromarketing, 34: 119-121

Viswanathan, M. , Seth, A., Gau, R., Chaturvedi, A. 2009. Internalizing Social Good Into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation. Journal of Macromarketing, 29: 406-425

Viswanathan, M. , Gau, R. 2005. Functional Illiteracy and Nutritional Education in the United States: A Research-Based Approach to the Development of Nutritional Education Materials for Functionally Illiterate Consumers. Journal of Macromarketing, 25: 187-201