Journals


Journal of Interactive Marketing


White, T. , Novak, T., Hoffman, D. Forthcoming. When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure. Journal of Interactive Marketing

Monroe, K. , Xia, L. Forthcoming. Price Partitioning on the Internet. Journal of Interactive Marketing

Shavitt, S. , Kanfer, A. 1999. Survey of internet users" attitudes toward internet advertising. Journal of Interactive Marketing, 13: 34-54