Journal of Consumer Marketing

Viswanathan, M. , Torelli, C., Yoon, S., Riemer, H. 2010. An Exploration of Decision Making and Coping Strategies of English As Second Language Consumers. Journal of Consumer Marketing, 27: 524 - 533

Sridharan, S., Viswanathan, M. 2008. Marketing in Subsistence Marketplaces: Consumption and Entrepreneurship in a South Indian Context. Journal of Consumer Marketing, 25: 455-62