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Qualls, W. , Ruth, J. 2013. “Consumer Creativity: Effects of Gender and Variation in Richness of Vision and Touch Inputs” . Journal of Business Research

Power, J., Brotheridge, C., et, a., Drnevich, D. 2013. Acceptability of Workplace Bullying: A Comparative Study on Six Continents. Journal of Business Research, 66: 374-380

Gau, R., Jae, H. 2012. Studying Low-Literate Consumers Through Experimental Methods: Implications for Subsistence Marketplaces. Journal of Business Research, 88: 1683-1691

Jae, H. 2012. Effects of Pictorial Product-Warnings on Low-Literate Consumers. Journal of Business Research, 1674-1682

Nakata, C. 2012. From Impactful Research to Sustainable Innovations for Subsistence Marketplaces. Journal of Business Research, 65: 1655-1657

Viswanathan, M. 2010. Marketing to Subsistence Consumers: Lessons From Practice. Journal of Business Research, 63: 559-569

Viswanathan, M. 2010. Understanding Subsistence Marketplaces: Toward Sustainable Consumption and Commerce for a Better World. Journal of Business Research, 63: 535-537

Viswanathan, M. , Ritchie, R., Sridharan, S. 2010. Understanding Consumption and Entrepreneurship in Subsistence Marketplaces. Journal of Business Research, 63: 570-581

Rosa, J., Weidner, K. Forthcoming. Marketing to Subsistence Consumers: Lessons From Practice. Journal of Business Research

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