Journal of Business Research

Rosa, J., Weidner, K. Forthcoming. Marketing to Subsistence Consumers: Lessons From Practice. Journal of Business Research

Monroe, K. , Weisstein, F., Kukar-Kinney, M. 2016. Determinants of Consumers’ Response to Pay-What-You-Want Pricing Strategy on the Internet. Journal of Business Research, 69: 4313-4320

Tang, Y., Fisher, G., Qualls, W. 2016. Interfirm Alliance Configuration Strategy on Shareholder Risks: A Dynamic Capabilities Perspective. Journal of Business Research

Power, J., Brotheridge, C., et, a., Drnevich, D. 2013. Acceptability of Workplace Bullying: A Comparative Study on Six Continents. Journal of Business Research, 66: 374-380

Rosa, J., Qualls, W. , Ruth, J. 2013. “Consumer Creativity: Effects of Gender and Variation in Richness of Vision and Touch Inputs” . Journal of Business Research

Gau, R., Jae, H., Viswanathan, M. 2012. Studying Low-Literate Consumers Through Experimental Methods: Implications for Subsistence Marketplaces. Journal of Business Research, 88: 1683-1691

Jae, H., Viswanathan, M. 2012. Effects of Pictorial Product-Warnings on Low-Literate Consumers. Journal of Business Research, 1674-1682

Nakata, C., Viswanathan, M. 2012. From Impactful Research to Sustainable Innovations for Subsistence Marketplaces. Journal of Business Research, 65: 1655-1657

Viswanathan, M. 2010. Understanding Subsistence Marketplaces: Toward Sustainable Consumption and Commerce for a Better World. Journal of Business Research, 63: 535-537

Viswanathan, M. , Ritchie, R., Sridharan, S. 2010. Understanding Consumption and Entrepreneurship in Subsistence Marketplaces. Journal of Business Research, 63: 570-581

Weidner, K., Rosa, J., Viswanathan, M. 2010. Marketing to Subsistence Consumers: Lessons From Practice. Journal of Business Research, 63: 559-569

Rosa, J., Qualls, W. 2008. “Innovation through Mind, Body, and Friends: Managerial Principles that Engender Creativity”. Journal of Business Research, 61: 631-639

Fang, E. , Evans, K., Zou, S. 2005. The Moderating Effects of Goal-Setting Characteristics on Relationship between Sales Control and Performance. Journal of Business Research

Nelson, M., Otnes, C. 2005. Exploring cross-cultural ambivalence: A netnography of intercultural wedding message boards. Journal of Business Research, 58: 89-95

Viswanathan, M. , Sudman, S., Johnson, M. 2004. Maximum versus Meaningful Discrimination in Scale Response: Implications for Validity of Measurement of Consumer Perceptions about Products. Journal of Business Research, 57: 108 - 124

Monroe, K. , Suri, R., Long, M. 2001. The Impact of the Internet and Consumer Motivation on Evaluation of Prices. Journal of Business Research, 55: 1-12

Childers, T., Viswanathan, M. 2000. Representation of Numerical and Verbal Product Information in Consumer Memory. Journal of Business Research, 47: 109-120

Monroe, K. , Compeau, L., Grewal, D. 1998. The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality. Journal of Business Research, 42: 295-308

Qualls, W. , Williams, J., Han, S. 1998. A Conceptual Model and Exploratory Study of Interpersonal Orientation and Bonding in Cross Cultural Business Relationships. Journal of Business Research

Mahoney, J. 1995. The Management of Resources and the Resource of Management. Journal of Business Research, 33: 91-101

McGrath, M., Otnes, C. 1995. Unacquainted Influencers: When Strangers Interact in the Retail Setting. Journal of Business Research, 32: 261-272

Ghosh, A. 1984. Parameter Non Stationarity in Retail Choice Models. Journal of Business Research

Monroe, K. , Della Bitta, A., Downey, S. 1977. Contextual Influences on Subjective Price Perceptions. Journal of Business Research, 5: 277-291