Journals


Journal of Business Research


Qualls, W. , Ruth, J. 2013. “Consumer Creativity: Effects of Gender and Variation in Richness of Vision and Touch Inputs” . Journal of Business Research

Power, J., Brotheridge, C., et, a., Drnevich, D. 2013. Acceptability of Workplace Bullying: A Comparative Study on Six Continents. Journal of Business Research, 66: 374-380

Gau, R., Jae, H. 2012. Studying Low-Literate Consumers Through Experimental Methods: Implications for Subsistence Marketplaces. Journal of Business Research, 88: 1683-1691

Jae, H. 2012. Effects of Pictorial Product-Warnings on Low-Literate Consumers. Journal of Business Research, 1674-1682

Nakata, C. 2012. From Impactful Research to Sustainable Innovations for Subsistence Marketplaces. Journal of Business Research, 65: 1655-1657

Viswanathan, M. 2010. Marketing to Subsistence Consumers: Lessons From Practice. Journal of Business Research, 63: 559-569

Viswanathan, M. 2010. Understanding Subsistence Marketplaces: Toward Sustainable Consumption and Commerce for a Better World. Journal of Business Research, 63: 535-537

Viswanathan, M. , Ritchie, R., Sridharan, S. 2010. Understanding Consumption and Entrepreneurship in Subsistence Marketplaces. Journal of Business Research, 63: 570-581

Rosa, J., Weidner, K. Forthcoming. Marketing to Subsistence Consumers: Lessons From Practice. Journal of Business Research

Qualls, W. 2008. “Innovation through Mind, Body, and Friends: Managerial Principles that Engender Creativity”. Journal of Business Research, 61: 631-639

Otnes, C. 2005. Exploring cross-cultural ambivalence: A netnography of intercultural wedding message boards. Journal of Business Research, 58: 89-95

Fang, E. , Evans, K., Zou, S. 2005. The Moderating Effects of Goal-Setting Characteristics on Relationship between Sales Control and Performance. Journal of Business Research

Viswanathan, M. , Sudman, S., Johnson, M. 2004. Maximum versus Meaningful Discrimination in Scale Response: Implications for Validity of Measurement of Consumer Perceptions about Products. Journal of Business Research, 57: 108 - 124

Monroe, K. , Suri, R., Long, M. 2001. The Impact of the Internet and Consumer Motivation on Evaluation of Prices. Journal of Business Research, 55: 1-12

Viswanathan, M. 2000. Representation of Numerical and Verbal Product Information in Consumer Memory. Journal of Business Research, 47: 109-120

Monroe, K. , Compeau, L., Grewal, D. 1998. The Role of Prior Affect and Sensory Cues on Consumers" Affective and Cognitive Responses and Overall Perceptions of Quality. Journal of Business Research, 42: 295-308

Qualls, W. , Williams, J., Han, S. 1998. A Conceptual Model and Exploratory Study of Interpersonal Orientation and Bonding in Cross Cultural Business Relationships. Journal of Business Research

Otnes, C. 1995. Unacquainted Influencers: When Strangers Interact in the Retail Setting. Journal of Business Research, 32: 261-272

Mahoney, J. 1995. The Management of Resources and the Resource of Management. Journal of Business Research, 33: 91-101

Ghosh, A. 1984. Parameter Non Stationarity in Retail Choice Models. Journal of Business Research

Monroe, K. , Della Bitta, A., Downey, S. 1977. Contextual Influences on Subjective Price Perceptions. Journal of Business Research, 5: 277-291