Business-Administration People | All Faculty

Joe A Bradley

Adjunct Professor of Business Administration

Educational Background

PhD, Systems & Entrepreneurial Engineering, University of Illinois at Urbana-Champaign, 2009
MBA, Business, University of Illinois at Urbana-Champaign, 2004
MS, Mechanical Engineering (Electrical Engineering), Iowa State University, 2001
BSE, Aerospace Engineering, University of Michigan, 1995

Positions Held

Teaching Associate, College of Engineering, University of Illinois, 2014 to present
Business Development - Intellectual Property Strategy, Applied Research Associates, 2012
Lecturer-College of Engineering, University of Illinois, 2010-2012
Senior Engineer, Applied Research Associates, 2002-2010
Intellectual Property Mining Specialist, Office of Technology Management - University of Illinois, 2005-2008
Commercialization Analyst, Office of Technology Management - University of Illinois, 2003-2005
Software Support Engineer-CAD Specialist, Engineering Animation, Inc., 1997-2001
Product Test Engineer, The Hunter Fan Company, 1996-1997

Recent Publications

Yassine, A., Bradley, J. 2013. A Knowledge-Driven, Network-Based Computational Framework for Product Development Systems. Journal of Computing and Information Science in Engineering

Bradley, J. 2012. Corporate Entrepreneurship and Innovation. In Matthew Marvel (Ed.), Encyclopedia of New Venture Management. Thousand Oaks, CA: Sage Publications.

Collins, S., Bradley, J., Yassine, A. 2010. Analyzing Product Development Task Networks to Examine Organizational Change. IEEE Transactions on Engineering Management

Honors and Awards

List of Teachers Ranked as Excellent by Students, Center For Teaching Excellence, 2013

Service Activities

Mentor, National Science Foundation I-Corps, 2014
Reviewer, IEEE International Technology Management Conference, 2011

Teaching and Research Interests

Product Development and Design (software, hardware, hybrids), Design Thinking, Intellectual Property Management Strategy, Systems Thinking, Social Networks Analysis, 3-D Printing, Computer-Aided Design, Creativity and Innovation

My research is focused on technology management and product development how information is used and managed within a product development environment. I am interested in challenges at the interface of product development, technology management, intellectual property management, and corporate entrepreneurship. I seek to investigate and understand the impact of intellectual property management strategy on innovation, how organizations realize value through the strategic and tactical options embedded in their intellectual property rights (IPRs), how organizations make decisions to commercialize and monetize their intellectual property through products and services across markets and verticals, how the democratizing of innovation, low-cost 3D prototyping, and the makers movement may impact technology management, intellectual property management, and product development.