Business-Administration People | All Faculty | Marketing

Jaime Noriega

Visiting Assistant Professor of Business Administration

Positions Held

Assistant Professor of Marketing, DePaul University, 2006-2013

Recent Publications

Noriega, J. Forthcoming. Cultural Frame Switching: Marketing Implications. In Garca, S.B., Alcntara-Pilar, J.M., Crespo-Almendros, E., & Porcu, L. (Ed.), Analyzing the cultural diversity of consumers in the global marketplace. -No publisher was selected-IGI Global.

Noriega, J. 2014. Multicultural Marketing - UPDATED. In The IMC Handbook: Readings & Cases in Integrated Marketing Communication. Racom Communications.

Noriega, J. 2012. Beyond Traditional Segmentation: Redefining Multicultural Marketing. Journal of Innovative Marketing, 8: 63-71

Honors and Awards

QM Star Award, DePaul Internal Quality Matters (QM) Review of Consumer Behavior, 2013