Business-Administration People | All PHD Students | Marketing

Hyewon Cho

PhD Student in Business Administration


Educational Background

M.A., General Psychology, New York University, 2012
B.A., Psychology, Sogang University, 2010

Recent Publications

Shavitt, S. , Barnes, A. , Cho, H. Forthcoming. Culture and Consumer Behavior. In Shinobu Kitayama, Dov Cohen (Ed.), Handbook of Cultural Psychology (2nd Edition). New York: Guilford Press.

Shavitt, S. , Cho, H. 2016. Culture and Consumer Behavior: The Role of Horizontal and Vertical Cultural Factors. Current Opinion in Psychology, 8: 149154

Shavitt, S. , Jiang, D., Cho, H. 2016. Stratification and Segmentation: Social Class in Consumer Behavior. Journal of Consumer Psychology, 26: 583-593