Business-Administration People | All Faculty | Marketing

Hayden Noel

Assistant Professor of Business Administration

All Publications

Articles in Journals

Noel, H., Sawyer, A., Janiszewski, C. 2009. The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling. Journal of Advertising Research, 49: 193-198

Noel, H., Vallen, B. 2009. The Spacing Effect in Marketing: A review of extant findings and directions for future research. Psychology & Marketing, 26: 951-969

Noel, H. 2006. The Spacing Effect: Enhancing Memory for Marketing Stimuli. Journal of Consumer Psychology, 16: 306-320

Noel, H. 2006. Spacing of Marketing Stimuli. Human Resource Management, 10: 128-144

Noel, H., Sawyer, A., Janiszewski, C. 2003. A Meta-Analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory. Journal of Consumer Research, 30: 138-149


Noel, H. 2009. Marketing Basics - Consumer Behavior, 179. West Sussex, UK: AVA Publishing.

Working Papers

Noel, H., Chinchanachokchai, B., Duff, B. 2013. The Devil is in the Details: How thinking style impacts consumers" evaluation. Journal of Consumer Psychology

Noel, H., Riemer, H. 2013. The Impact of Ad-Arousal on immediate and Delayed Memory: relevance Matters. Journal of Consumer Psychology

Noel, H., Janiszewski, C. 2012. Spacing of Marketing Stimuli and Affective Response. Journal of Consumer Research


Noel, H., Chinchanachokchai, B. 2011. Does it Sound Familiar? The Effects of Thinking Style on Judgment of New Products , Society for Consumer Psychology, Atlanta.

Noel, H., LaTour, K. 2010. Reconstruction Theory in Advertising, European Association for Consumer Research Conference, London.

Noel, H., Riemer, H. 2010. The Effect of Ad-Elicited Arousal on Consumer"s Memory, International Conference on Research in Advertising (ICORIA), Madrid.

Noel, H. 2009. The Spacing Effect in Marketing, Invited Seminar, Syracuse.

Noel, H., LaTour, K. 2009. Reconstruction Theory: Towards an Understanding of how Media Scheduling Influences Memory for Advertising, Society for Consumer Psychology, New Orleans.

Noel, H., Sawyer, A., Janiszewski, C. 2008. The Spacing Effects of Multiple Exposures on Memory and its impact on Advertising Practice, Wharton Conference on Empirical Generalizations in Advertising, Philadelphia.

Noel, H., Vallen, B. 2004. The Effectiveness of Anti-Drug Advertising: A Review and Meta-Analysis, Yale Conference for Practitioner-Academic Collaboration, New Haven.