Assistant Professor of Business Administration
Hayden Noel earned his Ph.D. in Marketing, with a concentration in Consumer Behavior from the University of Florida in Gainesville, Florida in 2002. Professor Noel’s primary research interests include consumer information processing, consumer memory, and the impact of culture on consumer behavior. He has published several articles on these and related topics in academic journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, and Psychology and Marketing. His research has been required reading in doctoral seminars on Consumer Behavior at several doctoral granting institutions including Columbia University in New York City. At present, he teaches Marketing Management in the MBA program at the University of Illinois. In addition, he has taught in Executive MBA programs in Hong Kong, Singapore and Taiwan. Prior to pursuing his Ph.D., Professor Noel worked as an Account Executive for a New York based advertising firm. His other corporate experience includes public relations and banking.