Business-Administration People | All Faculty | International Business & Business Law

Eric (Er) Fang

Associate Professor of Business Administration and James F. Towey Faculty Fellow


Educational Background

Ph.D., Marketing, University of Missouri, 2005
M.S., Economics, Fudan University, 2000

Positions Held

James F. Towey Faculty Fellow, University of Illinois, 2011
Assistant Professor of Marketing and International Business, University of Illinois at Urbana-Champaign, 2008-2009
Assistant Professor of Marketing, University of Delaware, 2005-2008

Recent Publications

Lee, J., Zhuang, M. , Kozlenkova, I., Fang, E. 2016. The Dark Side of Mobile Channel Expansion Strategies. Marketing Science Institute Report

Wang, Y., Lee, J., Fang, E. 2016. Customization and Dilemma Between Supplier Cost and Revenue (accepted). Journal of Marketing

Fang, E., Lee, J. 2015. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners. Journal of Marketing

Fang, E., Lee, J., Palmatier, R. 2015. If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches. Journal of Marketing Research

Fang, E., Lee, J., Palmatier, R. 2015. The Effects of Plural Structure Alliance on Firm Performance (forthcoming). Journal of Marketing Research

Fang, E., Lin, X., Huang, M. 2015. Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms. Journal of Marketing Research

Wang, F., Liu, X., Fang, E. 2015. User reviews variance, critic reviews variance, and product sales: An exploration of customer breadth and depth effects (leading article). Journal of Retailing

Tang, Y., Fang, E., Wang, F. 2014. Is Neutral Really Neutral? The Effects of Neutral User Generate Content (UGC) on Product Sales. Journal of Marketing

Honors and Awards

2015 AMA Varadarajan Award for Early Career Contributions to Marketing Strategy Research., American Marketing Association, 2015

AMA-Sheth Doctoral Consortium Faculty 2008, 2012, 2013, AMA, 2015

MSI Young Scholar Award 2010, Marketing Science Institute, 2015

2009 AMA SERVSIG Best Services Article Award for article "Effect of Service Transition Strategies on Firm Value", American Marketing Association, 2009-2015

Teaching and Research Interests

(1) marketing strategy in a digital and data-rich environment, (2) customer-driven and business model innovation, and (3) dynamic empirical modeling