Business-Administration People | All Faculty | International Business & Business Law

Eric (Er) Fang

Professor of Business Administration

Educational Background

Ph.D., Marketing, University of Missouri, 2005
M.S., Economics, Fudan University, 2000

Positions Held

James F. Towey Faculty Fellow, University of Illinois, 2011
Assistant Professor of Marketing and International Business, University of Illinois at Urbana-Champaign, 2008-2009
Assistant Professor of Marketing, University of Delaware, 2005-2008

Recent Publications

Colleen, H., Fang, E., Wang, D., Palmatier, R. 2017. Group Marketing: Theory, Mechanisms, and Dynamics (forthcoming). Journal of Marketing

Kozlenkova, I., Palmatier, R., Fang, E., Huang, M. 2017. Online Relationship Formation (forthcoming). Journal of Marketing

Fang, E., Lee, J., Palmatier, R. 2016. If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches. Journal of Marketing Research

Fang, E., Lee, J., Palmatier, R. 2016. Understanding the Effects of Plural Marketing Structures on Alliance Performance. Journal of Marketing Research

Fisher, G., Fang, E. 2016. Customer-Driven Innovation: A Conceptual Typology, Review of Theoretical Perspectives, and Future Research Directions . In Peter Golder, Mitra, Debanjan (Ed.), Handbook of New Product Development Research

Wang, Y., Lee, J., Fang, E. 2016. Customization and Dilemma Between Supplier Cost and Revenue. Journal of Marketing

Honors and Awards

2015 AMA Varadarajan Award for Early Career Contributions to Marketing Strategy Research., American Marketing Association, 2015

AMA-Sheth Doctoral Consortium Faculty 2008, 2012, 2013, AMA, 2015

MSI Young Scholar Award 2010, Marketing Science Institute, 2015

2009 AMA SERVSIG Best Services Article Award for article "Effect of Service Transition Strategies on Firm Value", American Marketing Association, 2009-2015

Teaching and Research Interests

(1) marketing strategy in a digital and data-rich environment, (2) customer-driven and business model innovation, and (3) dynamic empirical modeling