Business-Administration People | All Faculty | International Business

Eric (Er) Fang

Associate Professor of Business Administration and
James F. Towey Faculty Fellow


Educational Background

Ph.D., Marketing, University of Missouri, 2005
M.S., Economics, Fudan University, 2000

Positions Held

James F. Towey Faculty Fellow, University of Illinois, 2011
Assistant Professor of Marketing and International Business, University of Illinois at Urbana-Champaign, 2008-2009
Assistant Professor of Marketing, University of Delaware, 2005-2008

Recent Publications

Wang, F., Liu, X., Fang, E. 2015. User reviews variance, critic reviews variance, and product sales: An exploration of customer breadth and depth effects (conditional acceptance). Journal of Retailing

Fang, E., Lee, J. 2014. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners. Journal of Marketing

Fang, E., Lin, X., Huang, M. 2014. Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms. Journal of Marketing Research

Tang, Y., Fang, E., Wang, F. 2014. Is Neutral Really Neutral? The Effects of Neutral User Generate Content (UGC) on Product Sales. Journal of Marketing

Honors and Awards

List of Teachers Ranked as Excellent by MBA Students, UIUC, 2010-2011

Teaching and Research Interests

Innovation, Marketing Strategy, and International Business