Business-Administration People | All Faculty | Marketing

David Gardner

Professor Emeritus of Business Administration

All Publications

Articles in Journals

Shaw, M. , Gardner, D., Subramaniam, C. 2000. Product Marketing and Channel Management in Electronic Commerce. Journal of Information Systems Frontiers

Shaw, M. , Gardner, D., Thomas, H. 1997. Research Opportunities in Electronic Commerce. Decision Support Systems, 21: 149-156

Chapters in Books

Shaw, M. , Subramaniam, C., Gardner, D. 1999. Product Marketing on the Internet. In Handbook of Electronic Commerce. Berlin-Heidelberg: Springer-Verlag.


Shaw, M. , Subramaniam, C., Gardner, D., Wilke, M. 1999. Applications of Data Mining to Marketing Knowledge Management, International Society of DSS Conference

Monroe, K. , Gardner, D. 1976. An Experimental Inquiry Into the Effect of Price on Brand Preference, AMA- Fall Conference, 552-556