Business-Administration People | All Faculty | Marketing

David Gardner

Professor Emeritus of Business Administration

Educational Background

Ph.D., University of Minnesota, 1967
M.S., University of Minnesota, 1964
B.S.C., University of Iowa, 1958

Recent Publications

Shaw, M. , Gardner, D., Subramaniam, C. 2000. Product Marketing and Channel Management in Electronic Commerce. Journal of Information Systems Frontiers

Shaw, M. , Subramaniam, C., Gardner, D. 1999. Product Marketing on the Internet. In Handbook of Electronic Commerce. Berlin-Heidelberg: Springer-Verlag.

Shaw, M. , Gardner, D., Thomas, H. 1997. Research Opportunities in Electronic Commerce. Decision Support Systems, 21: 149-156

Teaching and Research Interests

Teaches courses in marketing strategy, promotion management, and entrepreneurship.

Research interests include the marketing of high technology and electronic commerce. Has been a consultant to firms in the hobby, high technology, banking, and retailing industries. Has served as an expert witness in the area of deception and consumer fraud.