Business-Administration People | All Faculty | Marketing

Cele Otnes

Professor of Business Administration and Department Head and Anthony J. Petullo Professor

Educational Background

Ph.D., Communications, University of Tennessee, 1990
M.A., Advertising, University of Texas at Austin, 1985
B.A., English Literature, Louisiana State University, 1981

Positions Held

Professor of Marketing, Department of Business Administration, University of Illinois, 2005 to present
Adjunct Professor, Norwegian School of Business and Economics, 2015-2017
Professor of Recreation, Sport, and Tourism, University of Illinois at Urbana-Champaign, 2016
Investors in Business Education Professor of Marketing, Department of Business Administration, University of Illinois, 2007-2014
Professor of Advertising, University of Illinois, 2005-2014
Professor, Campus Honors Program, University of Illinois, 2005-2014
Treasurer, Association for Consumer Research, 2010-2011
Executive Board Member, Association for Consumer Research, 2009-2011
Associate Professor of Marketing, Department of Business Administration, University of Illinois, 2000-2005
Associate Professor, Department of Marketing, Rutgers University, 1999-2000
Associate Professor, Department of Advertising, University of Illinois, 1996-1999
Appointed Associate Professor, Campus Honors Faculty, University of Illinois, 1997
Assistant Professor Department of Advertising, Department of Advertising, University of Illinois, 1990-1996
Secretary, American Academy of Advertising, 1994

Recent Publications

Otnes, C. Forthcoming. The Poppies: Producing and Consuming Commemoration of the First World War in Britain. In Helaine Silverman and Mike Robinson (Ed.), Heritage of Death: Producing and Consuming Landscapes of Memory, Sentiment, and Performance. London: Routledge.

Otnes, C. 2018. Re-presenting, Reinvigorating and Reconciling Gift-Giving Research within and beyond the CCT Paradigm. In Olga Kravetz, Pauline Maclaran, Alladi Venkatesh, Steve Miles (Ed.), Sage Handbook of Consumer Culture, 214-234. Beverly Hills, CA: Sage Publications.

Otnes, C., Tuncay Zayer, L., Arias, R. , Sreekumar, -. 2018. "The Roles of Extraordinary Beliefs in Consumer Rituals". Journal of the Association for Consumer Research, 3: 566-581

Maclaran, P., Otnes, C. 2017. "Regendering Sherlock: Applying a Butlerian Lens". In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Contemporary Consumer Culture Theory. London: Routledge.

Otnes, C. 2017. The Case for Exploring Cultural Rituals as Consumption Contexts. In Michael Solomon and Tina M. Lowrey (Ed.), Routledge Companion to Consumer Behavior. London: Routledge.

Maclaran, P., Otnes, C., Tuncay Zayer, L. 2016. "Gender Research in Consumer Behavior: Evolution and Expansion of a Construct". In Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger (Ed.), Routledge Handbook on Consumption. London: Routledge.

Mirabito, A., Otnes, C., Crosby, E., Wooten, D., fifteen-coauthors, a. 2016. The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma. Journal of Public Policy and Marketing, 35: 170-84

Otnes, C., Maclaran, P. 2016. Royalty (invited article; Marketplace Icons series), Consumption, Markets & Culture. Consumption, Markets, and Culture, 1-11

Honors and Awards

Invited Faculty Participant, Women in the Marketing Academy Annual Leadership Gathering, 2017

American Marketing Association Doctoral Consortium, Invited Faculty Mentor, 2016, 2017

Faculty in Residence, University of Sydney, 2016

Eminent Scholar in Residence, University of Melbourne, 2015

Business Excellence Grant, Department of Business Administration, 2014-2015

Elected to Officer Nominating Committee, Consumer Culture Theory Consortium, 2013-2014

Service Activities

Board Member, Journal of Consumer Research, 2003-2005, 2008-2017
Presenter, "What is Going on Here? Designing Impactful CCT Research", University of Sydney Qualitative Workshop, 2016
Presenter, Understanding Marketplace Tranquility, Cass Business School, London, 2016
Speaker, "Understanding the British Royal Family Brand Complex," Department of Business Administration Proseminar, University of Illinois at Urbana-Champaign, 2014
Promotion and Tenure Review, University of Notre Dame, 2014
Program Committee Member, Association for Consumer Research: Latin America Conference, 2013-2014
Board of Directors, CHAMP (Cultural Heritage and Museum Policy) Consortium, UIUC, 2013-2014
Board Member, Journal of Interactive Advertising, 2000-2014

Teaching and Research Interests

Teaches courses in consumer behavior and promotions.

Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.