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Cele Otnes

Professor of Business Administration and
Investors in Business Education Professor and
Professor of Advertising


Educational Background

Ph.D., Communications, University of Tennessee, 1990
M.A., Advertising, University of Texas at Austin, 1985
B.A., English Literature, Louisiana State University, 1981

Positions Held

Adjunct Professor, Norwegian School of Business and Economics, present
Investors in Business Education Professor of Marketing, Department of Business Administration, University of Illinois, 2007-2014
Professor of Marketing, Department of Business Administration, University of Illinois, 2005-2014
Professor of Advertising, University of Illinois, 2005-2014
Professor, Campus Honors Program, University of Illinois, 2005-2014
Treasurer, Association for Consumer Research, 2010-2011
Executive Board Member, Association for Consumer Research, 2009-2011
Associate Professor of Marketing, Department of Business Administration, University of Illinois, 2000-2005
Associate Professor, Department of Marketing, Rutgers University, 1999-2000
Associate Professor, Department of Advertising, University of Illinois, 1996-1999
Appointed Associate Professor, Campus Honors Faculty, University of Illinois, 1997
Assistant Professor Department of Advertising, Department of Advertising, University of Illinois, 1990-1996
Secretary, American Academy of Advertising, 1994

Recent Publications

Hartman, J., Carson, C., Otnes, C., Maclaran, P. Forthcoming. Contemporizing Kensington Palace: Popular Culture and the "Enchanted Palace" Exhibit. In Michael Robinson and Helaine Silverman (Ed.), Encounters with Popular Pasts: Cultural Heritage and Popular Culture. New York: Springer Publications.

Otnes, C., Maclaran, P. Forthcoming. Royal Fever: The British Monarchy in Consumer Culture, 400. University of California Press.

Otnes, C. 2014. Gift-Giving, Sharing, and Consumption Holidays. Thousand Oaks, CA: Sage Publications.

Otnes, C. 2014. Santa Claus as Scholar, Consumption Research as Passion: The Impact of Russell W. Belk"s Research on Gift-Giving, Sharing and Consumption Holidays. In Cele C. Otnes (Ed.), Gift-Giving, Sharing and Consumption Holidays. Beverly Hills, CA: Sage Publications.

Otnes, C., Ruth, J., Crosby, E. 2014. Product-Agency Benefits: Consumer Perspectives and Strategic Implications. European Journal of Marketing, 48: 878-897

Gurhan-Canli, Z., Otnes, C., Zhu , R. 2013. Advances in Consumer Research, 1100. Provo, UT: Association for Consumer Research.

Honors and Awards

Business Excellence Grant, Department of Business Administration, 2014 to present

Elected to Officer Nominating Committee, Consumer Culture Theory Consortium, 2013-2014

Invited Faculty Member, Association for Consumer Research Doctoral Consortium, 2008, 2012, 2013

Service Activities

Speaker, "Understanding the British Royal Family Brand Complex," Department of Business Administration Proseminar, University of Illinois at Urbana-Champaign, 2014
Promotion and Tenure Review, University of Notre Dame, 2014
Program Committee Member, Association for Consumer Research: Latin America Conference, 2013-2014
Board of Directors, CHAMP (Cultural Heritage and Museum Policy) Consortium, UIUC, 2013-2014
Board Member, Journal of Consumer Research, 2003-2005, 2008-2014
Board Member, Journal of Interactive Advertising, 2000-2014
Invited Panelist, Panel on Consumer Culture Theory, American Marketing Association Winter Educators" Conference, 2013
Promotion and Tenure Review, Oregon State University, 2013
Co-Chair, North American Conference, Assn. for Consumer Research, 2012
Board Member, Economia Aziendale Online (University of Pisa), 2008-2011

Teaching and Research Interests

Teaches courses in consumer behavior and promotions.

Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.