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Carlos J. Torelli

Professor of Business Administration and CPR Faculty Fellowship


Educational Background

Ph.D., University of Illinois at Urbana-Champaign, 2007
M.B.A., Marquette University, 1997
M.B.E., Simon Bolivar University, 1993
B.E., Civil Engineering, Andres Bello Catholic University, 1986

Positions Held

Vice Chair Finance and Development, American Marketing Association - Consumer Behavior SIG, 2016-2017
Associate Professor of Marketing, University of Minnesota, 2013-2016
Assistant Professor of Marketing, University of Minnesota, 2007-2013
Marketing Vice President, Citibank N.A., 2002-2003
Marketing Vice President, Citibank N.A., 1998, 2002
General Manager, Redimix C.A., 1993, 1995
Technical Manager, Edivial C.A., 1986, 1993

Recent Publications

Kaikati, A., Torelli, C., Page Winterich, K., Rodas, M. 2017. Conforming Conservatives: How Salient Social Identities Can Increase Donations. Journal of Consumer Psychology, 4: 422-434

Stoner, J., Torelli, C., Basu-Monga, S. 2017. The Asymmetric Effect of Portfolio and Image Abstractness, 26: 503-515

Torelli, C. Hester van Herk and Carlos J. Torelli (Ed.). 2017. Cross-Cultural Issues in Consumer Science and Consumer Psychology: Current Directions and Future Perspectives, 218. Dordrecht: Springer.

Torelli, C. Deborah Roedder John and Carlos J. Torelli (Ed.). 2017. Strategic Brand Management: Lessons for Winning Brands in Globalized Markets, 242. Oxford: Oxford University Press.

Torelli, C. 2017. Advancing our Understanding of Cross-Cultural Issues in Consumer Science and Consumer Psychology. In Hester van Herk and Carlos J. Torelli (Ed.), Cross-Cultural Issues in Consumer Science and Consumer Psychology: Current Directions and Future Perspectives, 1-6. Dordrecht: Springer.

Torelli, C. 2017. Culture and Consumer Behavior. In Hester van Herk and Carlos J. Torelli (Ed.), Cross-Cultural Issues in Consumer Science and Consumer Psychology: Current Directions and Future Perspectives, 49-68. Dordrecht: Springer.

Torelli, C., Ahluwalia, R., Cheng, Y., Olson, N., Stoner, J. 2017. Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences. Journal of Consumer Research

Torelli, C., Rodas, M. 2017. TightnessLooseness: Implications for Consumer and Branding Research. Journal of Consumer Psychology, 398-404

Torelli, C., Stoner, J., Rodas, M. 2017. The Cultural Meanings of Brands. Foundations and Trends in Marketing, 10: 153-214

Hao, J., Li, D., Peng, L., Peng, S., Torelli, C. 2016. Advancing our Understanding of Culture Mixing. Journal of Cross-Cultural Psychology, 47: 1257-1267

Keh, H., Torelli, C., Chiu, C., Hao, J. 2016. Integrative Responses to Cultural Mixing In Brand Name Translations: The Roles Of Product Self-Expressiveness And Self-Relevance Of Values On Brand Evaluations Among Bicultural Chinese Consumers. Journal of Cross-Cultural Psychology, 47: 1345-1360

Honors and Awards

Outstanding Reviewer, Journal of Consumer Research, 2017

Service Activities

Finance and Development, American Marketing Association - Consumer Behavior SIG, 2016-present
Senior Editor, International Journal of Research in Marketing, 2017-present
Cross-Cultural Track of Summer AMA 2017, American Marketing Association, 2016-2017
Ad Hoc Reviewer, Marketing Science, 2015-2017
Member of the Editorial Board, International Journal of Research in Marketing, 2015-2017
Member of the Editorial Board, Journal of the Academy of Marketing Science, 2015-2017
Member of the Editorial Board, Journal of Consumer Research, 2014-2017
Member of the Editorial Board, Journal of Product & Brand Management, 2014-2017
Ad Hoc Reviewer, Journal of Marketing Research, 2012-2017
Ad Hoc Reviewer, Journal of Consumer Psychology, 2006-2017
Global Track Winter AMA 2016, American Marketing Association, 2016
Associate Editor, Journal of Cross-Cultural Psychology, 2015-2016
Brand Management Track Winter AMA 2015, American Marketing Association, 2015
Member of the Editorial Board, Journal of Personality and Social Psychology, 2013-2015

Teaching and Research Interests

Global Marketing, Brand Management Marketing Management

My areas of expertise include global branding, cross-cultural consumer behavior, self-regulation, and persuasion. My research is primarily aimed at identifying the key cultural factors that drive consumer behavior in globalized economy, as well as on uncovering the underlying socio-cognitive processes for such culturally-driven behaviors.