Avijit Ghosh

Articles

• Ansari, A., Bawa, K., & Ghosh, A. (1995). A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables. Marketing Letters, 6 (3).
• Ansari, A., Economides, N., & Ghosh, A. (1994). Competitive Positioning in Markets with Non-Uniform Preferences. Marketing Science, 13 (3).
• Ghosh, A., & Steckel, J. (1993). Roles in the NBA. Interfaces.
• Craig, S., & Ghosh, A. (1993). Using Household Level Viewing Data to Maximize Effective Reach. Journal of Advertising Research.
• Ghosh, A., & Harche, F. (1993). Location Allocation Model in the Private Sector: Progress, Problems and Prospects. Location Science, 1 (1).
• Ghosh, A., & Tibrewala, V. (1992). Optimal Timing and Location in Competitive Markets. Geographical Analysis.
• Ghosh, A., & McLafferty, S. (1991). The Transformation of Metropolitan Retailing in Post-War U.S Journal of Retailing.
• Bawa, K., & Ghosh, A. (1991). Covariates of Purchase Regularity. Marketing Letters.
• Ghosh, A., & Craig, S. (1991). FRANSYS: A Franchise Location Model. Journal of Retailing.
• Ingene, C., & Ghosh, A. (1990). Consumer and Producer Behavior in a Multipurpose Shopping Environment. Geographical Analysis.
• Ahn, K., & Ghosh, A. (1989). Hierarchial Models of Store Choice. International Journal of Retailing, 5.
• Ghosh, A., & Buchanan, B. (1988). Multiple Entries in a Duopoly: A First Entry Paradox. Geographical Analysis, 20.
• Ghosh, A., & Siomkos, G. (1987). Asymmetries in the Effect of Campaign Expenditures on Voting Patterns. Advances in Consumer Research.
• Ghosh, A., & Craig, S. (1986). An Approach to Determining Optimal Locations for Innovative Services. Journal of Marketing Research.
• McLafferty, S., & Ghosh, A. (1986). Multipurpose Shopping and the Location of Retial Firms. Geographical Analysis, 18.
• Ghosh, A. (1986). The Value of a Mall and Other Insights from a Revised Central Place Model. Journal of Retailing, 62.
• Ghosh, A. (1984). Parameter Non Stationarity in Retail Choice Models. Journal of Business Research.
• Ghosh, A., & McLafferty, S. (1984). COMPLOC: A Competitive Store Location Game. Journal of Marketing Education.
• Ghosh, A., Neslin, S., & Shoemaker, R. (1984). A Comparison of Market Share Models and Estimation Procedures. Journal of Marketing Research.
• Ghosh, A., & McLafferty, S. (1984). A Model of Comsumer Propensity for Multipurpose Travel. Geographical Analysis, 16.
• Craig, S., Ghosh, A., & McLafferty, S. (1984). Models of Retail Location Process: A Review. Journal of Retailing, 60.
• Ghosh, A., & Craig, S. (1984). A Location Allocation Model for Facility Planning in Competitive Environments. Geographical Analysis, 16.
• Ghosh, A., & McLafferty, S. (1984). A Simulation Model of Spatial Competition with Multipurpose Trips. Modeling and Simulation, 15 (1).
• Ghosh, A., & Craig, S. (1983). Formulating Location Strategies in Changing Environments. Journal of Marketing, 47.
• Ghosh, A. (1983). Competition and Cooperation Among Itinerant Traders. Geographical Analysis, 15.
• McLafferty, S., & Ghosh, A. (1982). Issues in the Measurement of Differential Access to Public Services. Urban Studies, 19.
• Ghosh, A. (1982). A Model of Periodic Marketing. Geographical Analysis, 14.
• Ghosh, A., & McLafferty, S. (1982). Retail Location Strategies in Changing Environments. Journal of Retailing, 58.
• Ghosh, A. (1981). Models of Periodic Markets and the Spatio Terporal Organization of Periodic Markets. Professional Geographer, 56.
• Rushton, G., Ghosh, A., & McLafferty, S. (1981). Equilibrium Locations for Public Services. Geographical Analysis, 13.

Books and Monographs

• Ghosh, A., & Ingene, C. (1990). Spacial Analysis in Marketing: Theory, Methods and Applications. Greenwich, CT: JAI Press.
• Ghosh, A., & McLafferty, S. (1987). Location Strategies for Retail adn Service Firms. Lexington, MA: Lexington Books.
• Ghosh, A., & Rushton, G. (1987). Spacial Analysis and Location Allocation Models. New York: Van Nostrand-Reinhold.
• Craig, S., & Ghosh, A. (1986). The Development of Media Models in Advertising. Garland Publishers.
• Ghosh, A., & Craig, S. (1986). The Relationship of Advertising Expenditure to Sales. Garland Publishers.

Conference Proceedings

• Ghosh, A., Neslin, S., & Shoemaker, R. (1993). Are There Association Between Price Elasticity and Brand Characteristics? AMA Educators' Proceedings.
• Ghosh, A., & Craig, S. (1990). Minimizing Conflict in Franchise Location Decisions. AMA Educators' Proceedings.
• Craig, S., & Ghosh, A. (1985). Maximizing Effective Reach in Media Allocation. AMA Educators' Proceedings.
• Ghosh, A., & Douglas, S. (1985). Optimal Pricing and Production Location in International Markets. AMA Educators' Proceedings.
• Craig, S., & Ghosh, A. (1984). Covering Approaches to Retail Facility Location. AMA Educators' Proceedings.
• Ghosh, A., & Craig, S. (1982). A Game Theoretic Approach to Retail Location Strategy. AMA Educators' Proceedings.
• Ghosh, A., & Rushton, G. (1979). A Computerized Algorithm for Defining State Wide Shortage Area Criteria. Third Annual Data User's Conference.