Business-Administration People | All Faculty | Marketing

Aric Rindfleisch

Professor of Business Administration and John M. Jones Professor of Marketing

All Publications

Articles in Journals

Jap, S., Robertson, D., Rindfleisch, A., Hamilton, R. 2013. Low Stakes Opportunism. Journal of Marketing Research, 50: 216-217

Rindfleisch, A., Anita, K., Bercovitz, J. , Brown, J., Cannon, J., Carson, S., Ghosh, M., Helper, S., Robertson, D., Wathne, K. 2010. Transaction Costs, Opportunism, and Governance: Contextual Considerations. Marketing Letters, 21: 211-222


Sachdev, V. , Rindfleisch, A. 2013. Learning by Making at the MakerLab, 3D Printing Expo, New York.