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Aaron J. Barnes

PhD Student in Business Administration


Educational Background

M.A. Psychology, Social and Consumer Psychology, New York University, 2014
B.S. Marketing, Honors, Indiana University, 2012

Positions Held

Graduate Assistant, University of Illinois, College of Business, 2014-2017
Jr. Research Scientist, Department of Psychology, NYU, 2014
Research Assistant, Stern School of Business, NYU, 2013-2014

Recent Publications

Shavitt, S. , Barnes, A., Cho, H. Forthcoming. Culture and Consumer Behavior. In Shinobu Kitayama, Dov Cohen (Ed.), Handbook of Cultural Psychology (2nd Edition). New York: Guilford Press.

Xiao, B., Huang, M., Barnes, A. 2015. Network Closure among Sellers and Buyers in Social Commerce Community. Electronic Commerce Research and Applications, 14: 641-653

Honors and Awards

Best Discussant, Albert Haring Symposium, Indiana University, 2017

Dr. Avinish Chaturvedi Memorial Student Ambassador Award in Marketing, University of Illinois, 2016-2017

Best Paper Award, Brands and Brand Relationships, 2016

Robert Mittelstaedt Symposium (discussant), University of Nebraska-Lincoln, 2016

State Farm Foundation Fellow, State Farm, 2016

Valuing Diversity Ph.D. Scholarship, American Marketing Association Foundation, 2016

Graduate College Distinguished Fellow, University of Illinois, 2014-2016

John M. Jones Fellow, University of Illinois, 2014-2016

Melvin and Patricia Stith Transition Grantee, The PhD Project, 2014

Outstanding Oral Presentation, Illinois Summer Research Symposium, 2014

Outstanding Scholar, Summer Pre-Doctoral Institute, 2014

Teaching and Research Interests

Research uses cross-cultural theories to understand consumer attitudes and brand relationships.