PhD Student in Business Administration
Educational BackgroundPost Grad. Diploma, Forest Management, Indian Institute of Forest Management, 2012
B.S. in Agriculture, Kerala Agricultural University, 2009
Positions HeldGraduate Research Asssistant, College of Business, University of Illinois (Urbana-Champaign), 2016
Area Convenor & Associate Fellow, The Energy and Resources Institute (TERI), New Delhi, 2012-2016
Visiting Graduate Scholar, Gund Institute of Ecological Economics, University of Vermont, 2011
Research Assistant, Kerala Agricultural University, 2009-2010
Recent PublicationsViswanathan, M. , Sreekumar, -., Gau, R. Forthcoming. Evolving and Expanding Marketing to Address Challenges and Opportunities in Subsistence Marketplaces: Looking Back and Forward . In Ramendra Singh (Ed.), Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Group Publishing, Ltd..
Viswanathan, M. , Sreekumar, -. 2017. Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach Through the Subsistence Marketplaces Approach.. Markets, Globalization & Development Review
Viswanathan, M. , Sreekumar, -. 2017. Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach Through the Subsistence Marketplaces Approach. Markets, Globalization & Development Review
Rehman, I., Sreekumar, -., Gill, B., Worrell, E. 2017. Accelerating access to energy services: Way forward. Advances in Climate Change Research, 8: 57-61
Honors and AwardsZwisler Summer Fellowship, 2016-2017
Jagdish N. Sheth Doctoral Fellowship, University of Illinois, Urbana Champaign, 2016
Roll of Honour, The Energy and Resources Institute, 2015
Teaching and Research Interests
Innovation and entrepreneurship in low-income markets; product usage by low-income and low-literate consumers; and, value networks in rural markets.