Marketing

 

Quick Facts

2014 Median Salary
$53,014 (Bachelor)

A marketing major typically combines a strong analytical background with a creative flair and the ability to connect with people.

2014 Top Hiring Employers
Allstate Insurance Company
Discover Financial Services
Southern Wine & Spirits
Unilever
Aon Corporation
BrightEdge
KPMG

full list

 

What do Marketing majors do?

Marketing encompasses business activities directly related to placing meaningful assortments of goods and services in the hands of the consumer. Students graduating with this concentration might start with an entry-level position in marketing, sales, market research or consulting. Under more experienced supervision, marketing students may plan promotional, advertising and other marketing strategies.

What kinds of jobs do Marketing majors get?

 

ManagementConsultingMarket ResearchRetailSales
Marketing Managers oversee the day-to-day operations of goods, services, and employees. Managers are in charge of executing company goals. Most new hires will enter into a management training program that will last between 18-36 months.

Brand Management and Product Management are highly desired positions which often require an advanced academic degree or several years’ prior work experience. Managers plan, direct, and control marketing for a product. They oversee the research and development, packaging, manufacturing, sales, distribution. Their main role is to maintain integrity of a brand. Marketing executives work on various projects to support the brand and promote products by raising public awareness of products through advertising campaigns, in-store promotions, and building brand loyalty.

Sample General Marketing Full-Time Posting
Marketing Representative at Caterpillar
New hires in the Technical Marketing Development Program will begin their development in a 3-month Marketing Training Class. Following the training class, employees will enter rotational assignments tailored to an industry or distribution service career path. Rotational assignments will be focused on developing industry and product application knowledge as well as a strong understanding of the Caterpillar Dealer network.
Sample Brand/Product Management Full-Time Posting
Marketing Leadership Program at Discover Financial Services
The MLP is an entry-level, rotational program that offers participants the opportunity to gain in-depth experiences in several areas of the Marketing department, including: Brand Management & Advertising, Card member Marketing, e-Business, Prepaid & Partner Marketing, Marketing Operations, Marketing Planning & Strategy, and Marketing Services.
Sample Brand/Product Management Internship Posting
Assistant Brand Manager Summer Internship at Procter and Gamble
Marketing internships are 10-12 weeks in length and are designed to allow you to experience the work as an Assistant Brand Manager. Example projects could include current business analysis, solving strategic brand issues, executing new product launches, and partnering with creative agencies.
Most consulting firms specialize in only one area of expertise or in a particular industry such as: information technology (IT), management, human resources (HR), marketing, process, logistics, litigation, or strategy. Management consultants provides advice to senior and middle corporate managers about the operations or strategic direction of various functions in the company. Technical consultants provide expert assessments in environmental, legal, scientific, and other areas. Most consulting jobs are project-oriented assignments or engagements.

Consultants typically perform database analysis, financial modeling, general business analysis, research, and generate reports for the client or project team. In addition, consultants are actively involved in the application and transfer of specific skills and knowledge to the client.

Sample Consulting Full-Time Posting
Staff Consultant – Baker Tilly Virchow Krause
As a new consultant, you will play an integral role on our project teams and assist our clients in designing and implementing solutions to meet their unique business needs. Typical responsibilities may include: Developing close working relationships with client executives; Defining, documenting, and improving business processes; Providing project management support to senior consultants; Conducting financial and data analysis; Developing client deliverables; Researching industry and functional trends; Leveraging various technologies and cloud-based (SaaS) solutions in client and internal environments.
Sample Consulting Internship Posting
Financial and Enterprise Data Analytics Intern – FTI Consulting
The Financial and Enterprise Data Analytics (FEDA) team delivers strategic business solutions for clients requiring in-depth analysis of large, disparate sets of financial, operational and transactional data. A team of experienced consultants identifies, acquires and transforms vast amounts of critical client information, then uses FTI’s business and industry expertise to analyze problems or opportunities and identify solutions. FTI professionals conduct these analyses primarily focusing on class actions, government investigations, litigation support and Chapter 11 bankruptcies.
Students who go into market research work for manufacturers, retailers, wholesalers, trade and industry associations, market research firms, advertising agencies, the government, and non-profit agencies. They work on development of products and services, focusing on research. Researchers develop surveys and analyze market data to make recommendations on a particular product or line.

People who are successful in market research have a strong interest in consumer behavior. They may have backgrounds in psychology or statistics. Some entry-level positions require a Master’s degree.

Sample Market Research Full-Time Posting
Market Analyst – John Deere
As a Market Analyst for John Deere Reman you will analyze data to identify the effects of market influences on sales trends. In addition, you will: Prepare and provide analysis of both regular and customized reports; Represent the Marketing group in monthly Composite Forecasting meetings; Analyze sales trends to recommend forecast adjustments; Compile and provide analysis of dealership survey trends; Manage specific projects for the JDR Marketing team; Represent the Marketing group in the JD Reman PDP process to provide initial forecasts and stocking levels for new product introductions; Work on projects relating to competitive intelligence, market research and improved forecasting methodologies.
Sample Market Research Internship Posting
Marketing Research Intern – Allstate
In this role you will be: Supporting different members of the Marketing Research team in preparing and fielding auto and home insurance consumer research studies; Writing and programming basic consumer research surveys from beginning to end and reporting results; Performing initial data analysis on surveys that are completed in the field and developing themes/stories/hypotheses based on the data; Writing short research reports complete with executive summaries, detailed findings, and implications/recommendations; Supporting the team by organizing/archiving reports electronically on team shared drive.
Retail positions tend to offer lower than average starting salaries, but often offer opportunity for rapid advancement. Since many retail stores are the most profitable on the weekends and during holidays, work schedules tend to be more demanding during those periods. Many retailers require some selling experience before managing others or buying merchandise. A typical marketing graduate can expect to do some sales work or work as an Assistant Manager, managing one or several departments before advancing to a store management position or to a position that involves buying, advertising, location analysis and product/brand management.

Retail buyers are responsible for purchasing merchandise that meets customer needs. Considerations will include selecting products, price, quality and availability. Buyers analyze market trend information as well as manage sales and margins which require contract negotiations, inventory management, sales planning, forecasting and close coordination with the merchandising and operations teams.

Sample Retail Full-Time Posting
Management Trainee – Enterprise Holdings
As a Management Trainee, you are empowered to make business decisions that greatly affect your career as well as the bottom line. You’ll gain responsibility for developing new business and maintaining current relationships. You’ll be responsible for understanding cost control, reading your branch’s P&L statement and understanding what it takes to run a profitable business. You will also learn how to deliver superior customer service. We will teach you how to effectively communicate, influence and interact with all types of customers, vendors and co-workers. You’ll learn proper sales techniques to problem solving and conflict management. Those skills will provide you with the opportunity to market to local business partners and build solid, long-lasting relationships with key business decision-makers. In your development to become a successful manager at Enterprise, you’ll learn how to mentor, train, develop, manage and promote a staff of your own.
Sample Retail Internship Posting
Merchandise Analyst Intern – Kohl’s
As a Merchandise Analyst Intern you will have the opportunity to work within a buying office to learn all aspects of a merchandising career. Primary responsibilities include: Considering marketplace factors including: climates, trends, assortments and regional locations and incorporating these needs into assortment plans; Understanding the role of the analyst by analyzing results with retail sales information and reporting systems to effectively allocate merchandise to the stores; Defining common retail terms and understanding elements of the business cycle; Using competitive shopping as a tool to analyze trends, pricing and assortments of various retailers.
Provides goods or services to clients with the goal of increasing revenue. Sales can be business-to-business, direct marketing, or account management. Selling is the implementation of marketing to the needs of clients.

There are many different types of sales opportunities and jobs available within different industries. This industry is highly competitive and can also be highly rewarding. It is an active and fast-paced environment where there is no ‘routine’ day. Although salespeople interact with people on a daily basis many times, sales jobs also rely on technology, so it is important not only to be able to communicate with others, but also to be able to prepare spreadsheets and presentation materials using PowerPoint and Excel.

Many students are reluctant to go into sales, but sales positions can be used as a stepping stone to advance your career. Benefits of sales roles include: the ability to earn high salaries and commissions quickly, a chance to develop confidence and resourcefulness, option to work out of the office with a lot of autonomy/independence, and an opportunity to acquire product and customer knowledge that are necessary for a successful career in product/brand management, sales management and marketing management.

Sample Sales Full-Time Posting
Sales Leadership Associate – Coca-Cola
The Sales Leadership Associate role will expose you to many areas of Coca-Cola Refreshments operations including manufacturing, sales, and distribution. Participants will follow a structured onboarding plan complete with one-on-one sales leadership training with a Rotational Manager and Coaching Peer, and start their first year rotation as an On Premise Manager. Upon graduation of the program, participants will be eligible to apply for a District Sales Manager position.
Sample Sales Internship Posting
Field Sales Representative Intern – Milwaukee Tool
The Field Sales Representative Intern will travel to multiple Home Depot stores throughout the Chicago area to: Perform sales and marketing activities to exceed sell through forecast while maintaining positive customer relations. Maximize sell through of Ryobi, Homelite, and Milwaukee brands by sell through campaigns at our national retail partner, The Home Depot. Develop and maintain strong value add relationships with store management and personnel. Support and implement strategic corporate brand marketing initiatives. Initiate and provide in-store product knowledge sessions to educate store personnel and management. Analyze market potential and communicate competitor market data.

How do I get a job in Marketing?

Landing a great internship and full-time job in marketing is a process and preparation begins from your very first semester as a College of Business student. Your first step is to plan ahead using the charts below. Then you want to make sure you are proactively preparing yourself to secure an internship on your way to your future career. Everyone’s college experience is different, but below are typical job search sequences for Marketing majors.

Traditional 4-YearTransfer (2nd Year)Transfer (3rd Year)
1st Semester Apply for BCS Job Shadow
Begin completing internship checklist
2nd Semester Apply for Career Exploration Opportunity*
Summer Work a part-time job for experience and/or take summer classes
3rd Semester Apply for second BCS Job Shadow
Apply for Career Exploration Opportunity* and/or summer internship
4th Semester Apply for Career Exploration Opportunity* and/or
summer internship and/or
winter internship (to be done in 6th semester)
Summer Summer internship or
Part-time job or
Classes (if you will have a winter internship your 6th semester)
5th Semester Apply for summer internship
6th Semester Apply for summer internship
Participate in winter internship (if applicable)
Summer Summer internship
7th Semester Apply for full-time jobs (if not already secured)
8th Semester Apply for full-time jobs (if not already secured)

*Here is some additional information to consider as you plan your job search:

  • Career Exploration Opportunities are programs or conferences that companies host to expose students to their company and industry. These events can run for one to several days and typically take place in the summer, although some one-day programs are held during the school year. Since they are short-term, you may be able to participate in one in addition to having a summer internship or part-time job. Career Exploration Opportunities are posted in Handshake and can be found by searching for the Career Exploration Opportunity position type.
    Sample Career Exploration Opportunity
    BOLD Discovery Program – Google
    For Current Freshmen – The Google Building Opportunities for Leadership and Development (BOLD) Discovery is a two-day interactive conference at Google New York that provides first-year students who are traditionally underrepresented in technology an introduction to our organizational structure, business operations and culture.
  • Your priority should be getting an internship. Some companies have structured internship programs that are designed with the possibility of being offered a full-time position following a successful internship. Other internships may not be designed to lead to full-time employment. Experience gained as an intern is highly valued by recruiters interviewing for full-time positions.
  • Some companies offer “co-op” experiences, which are internships during Spring or Fall semester. Since you will be skipping a semester of school, you should work with your academic adviser to plan your classes so that you can still graduate on schedule. The College of Business offers summer classes, if needed.
    Sample Co-Op Posting
    Johnson & Johnson
    The Co-op Program is a six-month program focused on providing college students with practical business experience. Co-op program participant roles include financial accounting and analysis, sales & marketing finance, operations finance, research and development finance, and internal audit. Specific responsibilities may include budget support, capital budgeting, financial consolidation, month/year end closing procedures, sales reporting and analysis, account reconciliation, and inter-company accounting.
  • Recruiting for spring semester internships/co-ops takes place one year in advance, e.g. in Spring 2015 for internships/co-ops starting January 2016.
  • The timing for internship recruiting varies. Some companies recruit for summer internships during the preceding fall semester, others will recruit in the spring.
3rd Semester Apply for BCS Job Shadow
Apply for Career Exploration Opportunity* and/or
summer internship/co-op
Begin completing internship checklist
4th Semester Apply for Career Exploration Opportunity* and/or
summer internship and/or
winter internship (to be done in 6th semester)
Summer Summer internship or
Part-time job or
Classes (if you will have a winter internship your 6th semester)
5th Semester Apply for summer internship
6th Semester Apply for summer internship
Participate in winter internship (if applicable)
Summer Summer internship
7th Semester Apply for full-time jobs (if not already secured)
8th Semester Apply for full-time jobs (if not already secured)

*Here is some additional information to consider as you plan your job search:

  • Career Exploration Opportunities are programs or conferences that companies host to expose students to their company and industry. These events can run for one to several days and typically take place in the summer, although some one-day programs are held during the school year. Since they are short-term, you may be able to participate in one in addition to having a summer internship or part-time job. Career Exploration Opportunities are posted in Handshake and can be found by searching for the Career Exploration Opportunity position type.
    Sample Career Exploration Opportunity
    BOLD Discovery Program – Google
    For Current Freshmen – The Google Building Opportunities for Leadership and Development (BOLD) Discovery is a two-day interactive conference at Google New York that provides first-year students who are traditionally underrepresented in technology an introduction to our organizational structure, business operations and culture.
  • Your priority should be getting an internship. Some companies have structured internship programs that are designed with the possibility of being offered a full-time position following a successful internship. Other internships may not be designed to lead to full-time employment. Experience gained as an intern is highly valued by recruiters interviewing for full-time positions.
  • Some companies offer “co-op” experiences, which are internships during Spring or Fall semester. Since you will be skipping a semester of school, you should work with your academic adviser to plan your classes so that you can still graduate on schedule. The College of Business offers summer classes, if needed.
    Sample Co-Op Posting
    Johnson & Johnson
    The Co-op Program is a six-month program focused on providing college students with practical business experience. Co-op program participant roles include financial accounting and analysis, sales & marketing finance, operations finance, research and development finance, and internal audit. Specific responsibilities may include budget support, capital budgeting, financial consolidation, month/year end closing procedures, sales reporting and analysis, account reconciliation, and inter-company accounting.
  • Recruiting for spring semester internships/co-ops takes place one year in advance, e.g. in Spring 2015 for internships/co-ops starting January 2016.
  • The timing for internship recruiting varies. Some companies recruit for summer internships during the preceding fall semester, others will recruit in the spring.
5th Semester Begin completing internship checklist
Apply for summer internship
6th Semester Apply for summer internship
Summer Summer internship
7th Semester Apply for full-time jobs (if not already secured)
8th Semester Apply for full-time jobs (if not already secured)

*Here is some additional information to consider as you plan your job search:

  • Career Exploration Opportunities are programs or conferences that companies host to expose students to their company and industry. These events can run for one to several days and typically take place in the summer, although some one-day programs are held during the school year. Since they are short-term, you may be able to participate in one in addition to having a summer internship or part-time job. Career Exploration Opportunities are posted in Handshake and can be found by searching for the Career Exploration Opportunity position type.
    Sample Career Exploration Opportunity
    BOLD Discovery Program – Google
    For Current Freshmen – The Google Building Opportunities for Leadership and Development (BOLD) Discovery is a two-day interactive conference at Google New York that provides first-year students who are traditionally underrepresented in technology an introduction to our organizational structure, business operations and culture.
  • Your priority should be getting an internship. Some companies have structured internship programs that are designed with the possibility of being offered a full-time position following a successful internship. Other internships may not be designed to lead to full-time employment. Experience gained as an intern is highly valued by recruiters interviewing for full-time positions.
  • Some companies offer “co-op” experiences, which are internships during Spring or Fall semester. Since you will be skipping a semester of school, you should work with your academic adviser to plan your classes so that you can still graduate on schedule. The College of Business offers summer classes, if needed.
    Sample Co-Op Posting
    Johnson & Johnson
    The Co-op Program is a six-month program focused on providing college students with practical business experience. Co-op program participant roles include financial accounting and analysis, sales & marketing finance, operations finance, research and development finance, and internal audit. Specific responsibilities may include budget support, capital budgeting, financial consolidation, month/year end closing procedures, sales reporting and analysis, account reconciliation, and inter-company accounting.
  • Recruiting for spring semester internships/co-ops takes place one year in advance, e.g. in Spring 2015 for internships/co-ops starting January 2016.
  • The timing for internship recruiting varies. Some companies recruit for summer internships during the preceding fall semester, others will recruit in the spring.