Marketing

 

Quick Facts

2014 Median Salary
$53,014 (Bachelor)

A marketing major typically combines a strong analytical background with a creative flair and the ability to connect with people.

2014 Top Hiring Employers
Allstate Insurance Company
Discover Financial Services
Southern Wine & Spirits
Unilever
Aon Corporation
BrightEdge
KPMG

full list

 

What do Marketing majors do?

Marketing encompasses business activities directly related to placing meaningful assortments of goods and services in the hands of the consumer. Students graduating with this concentration might start with an entry-level position in marketing, sales, market research or consulting. Under more experienced supervision, marketing students may plan promotional, advertising and other marketing strategies.

What kinds of jobs do Marketing majors get?

 

ManagementConsultingMarket ResearchRetailSales
Marketing Managers oversee the day-to-day operations of goods, services, and employees. Managers are in charge of executing company goals. Most new hires will enter into a management training program that will last between 18-36 months.

Brand Management and Product Management are highly desired positions which often require an advanced academic degree or several years’ prior work experience. Managers plan, direct, and control marketing for a product. They oversee the research and development, packaging, manufacturing, sales, distribution. Their main role is to maintain integrity of a brand. Marketing executives work on various projects to support the brand and promote products by raising public awareness of products through advertising campaigns, in-store promotions, and building brand loyalty.

Sample General Marketing Full-Time Posting
Sample Brand/Product Management Full-Time Posting
Sample Brand/Product Management Internship Posting
Most consulting firms specialize in only one area of expertise or in a particular industry such as: information technology (IT), management, human resources (HR), marketing, process, logistics, litigation, or strategy. Management consultants provides advice to senior and middle corporate managers about the operations or strategic direction of various functions in the company. Technical consultants provide expert assessments in environmental, legal, scientific, and other areas. Most consulting jobs are project-oriented assignments or engagements.

Consultants typically perform database analysis, financial modeling, general business analysis, research, and generate reports for the client or project team. In addition, consultants are actively involved in the application and transfer of specific skills and knowledge to the client.

Sample Consulting Full-Time Posting
Sample Consulting Internship Posting
Students who go into market research work for manufacturers, retailers, wholesalers, trade and industry associations, market research firms, advertising agencies, the government, and non-profit agencies. They work on development of products and services, focusing on research. Researchers develop surveys and analyze market data to make recommendations on a particular product or line.

People who are successful in market research have a strong interest in consumer behavior. They may have backgrounds in psychology or statistics. Some entry-level positions require a Master’s degree.

Sample Market Research Full-Time Posting
Sample Market Research Internship Posting
Retail positions tend to offer lower than average starting salaries, but often offer opportunity for rapid advancement. Since many retail stores are the most profitable on the weekends and during holidays, work schedules tend to be more demanding during those periods. Many retailers require some selling experience before managing others or buying merchandise. A typical marketing graduate can expect to do some sales work or work as an Assistant Manager, managing one or several departments before advancing to a store management position or to a position that involves buying, advertising, location analysis and product/brand management.

Retail buyers are responsible for purchasing merchandise that meets customer needs. Considerations will include selecting products, price, quality and availability. Buyers analyze market trend information as well as manage sales and margins which require contract negotiations, inventory management, sales planning, forecasting and close coordination with the merchandising and operations teams.

Sample Retail Full-Time Posting
Sample Retail Internship Posting
Provides goods or services to clients with the goal of increasing revenue. Sales can be business-to-business, direct marketing, or account management. Selling is the implementation of marketing to the needs of clients.

There are many different types of sales opportunities and jobs available within different industries. This industry is highly competitive and can also be highly rewarding. It is an active and fast-paced environment where there is no ‘routine’ day. Although salespeople interact with people on a daily basis many times, sales jobs also rely on technology, so it is important not only to be able to communicate with others, but also to be able to prepare spreadsheets and presentation materials using PowerPoint and Excel.

Many students are reluctant to go into sales, but sales positions can be used as a stepping stone to advance your career. Benefits of sales roles include: the ability to earn high salaries and commissions quickly, a chance to develop confidence and resourcefulness, option to work out of the office with a lot of autonomy/independence, and an opportunity to acquire product and customer knowledge that are necessary for a successful career in product/brand management, sales management and marketing management.

Sample Sales Full-Time Posting
Sample Sales Internship Posting

How do I get a job in Marketing?

Landing a great internship and full-time job in marketing is a process and preparation begins from your very first semester as a College of Business student. Your first step is to plan ahead using the charts below. Then you want to make sure you are proactively preparing yourself to secure an internship on your way to your future career. Everyone’s college experience is different, but below are typical job search sequences for Marketing majors.

Traditional 4-YearTransfer (2nd Year)Transfer (3rd Year)
1st Semester Apply for BCS Job Shadow
Begin completing internship checklist
2nd Semester Apply for Career Exploration Opportunity*
Summer Work a part-time job for experience and/or take summer classes
3rd Semester Apply for second BCS Job Shadow
Apply for Career Exploration Opportunity* and/or summer internship
4th Semester Apply for Career Exploration Opportunity* and/or
summer internship and/or
winter internship (to be done in 6th semester)
Summer Summer internship or
Part-time job or
Classes (if you will have a winter internship your 6th semester)
5th Semester Apply for summer internship
6th Semester Apply for summer internship
Participate in winter internship (if applicable)
Summer Summer internship
7th Semester Apply for full-time jobs (if not already secured)
8th Semester Apply for full-time jobs (if not already secured)

*Here is some additional information to consider as you plan your job search:

  • Career Exploration Opportunities are programs or conferences that companies host to expose students to their company and industry. These events can run for one to several days and typically take place in the summer, although some one-day programs are held during the school year. Since they are short-term, you may be able to participate in one in addition to having a summer internship or part-time job. Career Exploration Opportunities are posted in Handshake and can be found by searching for the Career Exploration Opportunity position type.
    Sample Career Exploration Opportunity
  • Your priority should be getting an internship. Some companies have structured internship programs that are designed with the possibility of being offered a full-time position following a successful internship. Other internships may not be designed to lead to full-time employment. Experience gained as an intern is highly valued by recruiters interviewing for full-time positions.
  • Some companies offer “co-op” experiences, which are internships during Spring or Fall semester. Since you will be skipping a semester of school, you should work with your academic adviser to plan your classes so that you can still graduate on schedule. The College of Business offers summer classes, if needed.
    Sample Co-Op Posting
  • Recruiting for spring semester internships/co-ops takes place one year in advance, e.g. in Spring 2015 for internships/co-ops starting January 2016.
  • The timing for internship recruiting varies. Some companies recruit for summer internships during the preceding fall semester, others will recruit in the spring.
3rd Semester Apply for BCS Job Shadow
Apply for Career Exploration Opportunity* and/or
summer internship/co-op
Begin completing internship checklist
4th Semester Apply for Career Exploration Opportunity* and/or
summer internship and/or
winter internship (to be done in 6th semester)
Summer Summer internship or
Part-time job or
Classes (if you will have a winter internship your 6th semester)
5th Semester Apply for summer internship
6th Semester Apply for summer internship
Participate in winter internship (if applicable)
Summer Summer internship
7th Semester Apply for full-time jobs (if not already secured)
8th Semester Apply for full-time jobs (if not already secured)

*Here is some additional information to consider as you plan your job search:

  • Career Exploration Opportunities are programs or conferences that companies host to expose students to their company and industry. These events can run for one to several days and typically take place in the summer, although some one-day programs are held during the school year. Since they are short-term, you may be able to participate in one in addition to having a summer internship or part-time job. Career Exploration Opportunities are posted in Handshake and can be found by searching for the Career Exploration Opportunity position type.
    Sample Career Exploration Opportunity
  • Your priority should be getting an internship. Some companies have structured internship programs that are designed with the possibility of being offered a full-time position following a successful internship. Other internships may not be designed to lead to full-time employment. Experience gained as an intern is highly valued by recruiters interviewing for full-time positions.
  • Some companies offer “co-op” experiences, which are internships during Spring or Fall semester. Since you will be skipping a semester of school, you should work with your academic adviser to plan your classes so that you can still graduate on schedule. The College of Business offers summer classes, if needed.
    Sample Co-Op Posting
  • Recruiting for spring semester internships/co-ops takes place one year in advance, e.g. in Spring 2015 for internships/co-ops starting January 2016.
  • The timing for internship recruiting varies. Some companies recruit for summer internships during the preceding fall semester, others will recruit in the spring.
5th Semester Begin completing internship checklist
Apply for summer internship
6th Semester Apply for summer internship
Summer Summer internship
7th Semester Apply for full-time jobs (if not already secured)
8th Semester Apply for full-time jobs (if not already secured)

*Here is some additional information to consider as you plan your job search:

  • Career Exploration Opportunities are programs or conferences that companies host to expose students to their company and industry. These events can run for one to several days and typically take place in the summer, although some one-day programs are held during the school year. Since they are short-term, you may be able to participate in one in addition to having a summer internship or part-time job. Career Exploration Opportunities are posted in Handshake and can be found by searching for the Career Exploration Opportunity position type.
    Sample Career Exploration Opportunity
  • Your priority should be getting an internship. Some companies have structured internship programs that are designed with the possibility of being offered a full-time position following a successful internship. Other internships may not be designed to lead to full-time employment. Experience gained as an intern is highly valued by recruiters interviewing for full-time positions.
  • Some companies offer “co-op” experiences, which are internships during Spring or Fall semester. Since you will be skipping a semester of school, you should work with your academic adviser to plan your classes so that you can still graduate on schedule. The College of Business offers summer classes, if needed.
    Sample Co-Op Posting
  • Recruiting for spring semester internships/co-ops takes place one year in advance, e.g. in Spring 2015 for internships/co-ops starting January 2016.
  • The timing for internship recruiting varies. Some companies recruit for summer internships during the preceding fall semester, others will recruit in the spring.