Writing Job Postings That Sell

Job postings are an essential part of the university recruiting process. The job posting will provide students with an overview of your company, outline the position, and state the qualifications of candidates. With students, it is important to “sell” your company.

An attractive job posting will show why and how your company is a great place to go after graduation. A job posting should be engaging, clear, and accurate to effectively define your needs and expectations of new hires. Don’t think of a job posting as a job description – think of it more as an advertisement.

It is important to keep the job posting up to date, thorough, and attractive to a university student. Key characteristics of a job posting are:

  • Job title
  • Overview of company – including industry recognition, growth rate, market share, etc.
  • The Employee Value Proposition (1-2 lines) – Why would a top person want this job? Why is it better than competing jobs? Is it part of a bigger project or a career step? What impact a person could make and the long-term career path?
  • Overview of the job/rotational program – set a clear expectation of what will be asked of an employee in this role
  • The specific purpose and responsibilities – Avoid using a canned or generic job description
  • Description of the relationships and roles within company, include working relationships
  • The necessary skills and qualifications – make sure to include why they are important to the job
  • The methods and technology used to complete the tasks – why they are important to the job
  • Brand your company as a “great place to work” – Use high energy language and examples to show why your employees love working at your company

When writing a job posting and preparing for entry level talent, keep in mind what new graduates value from prospective employers:

  • Authentic feedback and interactions with employers
  • Knowing their potential employer is trustworthy
  • Job security
  • A balance between structure and freedom. Working in a supportive environment where employees are supported and challenged.
  • Work/Life Balance
  • Feedback and communication on work expectations and performance
  • Recognition
  • Ability to make an impact
  • On the job mentors
  • Fair compensation
  • An environment that supports career development

See a sample job posting.