Business Administration

Recent Research

2015

lee, j., Hoetker, G., Qualls, W. Forthcoming. Alliance Experience and governance Flexibility. Organization Science

Fang, E. , Lin, X., Huang, M. 2015. Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms. Journal of Marketing Research

Fang, E. , Lee, J., Palmatier, R. 2015. If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches (conditional acceptance). Journal of Marketing Research

Fang, E. , Lee, J., Palmatier, R. 2015. The Benefits and Risks of Working with Multiple Marketing Alliance Partners (temporary name) conditional acceptance with minor changes. Journal of Marketing Research

Fang, E. , Lee, J. 2015. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners. Journal of Marketing

2014

lee, j., Hoetker, G., Qualls, W. Forthcoming. Alliance Experience and governance Flexibility. Organization Science

Tang, Y., Fang, E. , Wang, F. 2014. Is Neutral Really Neutral? The Effects of Neutral User Generate Content (UGC) on Product Sales. Journal of Marketing

Mehta, R. , Meyers-Levy , J., Zhu , R. 2014. When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research, 41: 475-488

2013

Albarracin, D. 2013. Attitudes without objects: Evidence for a dispositional attitudes, its measurement, and its consequences. Journal of Personality and Social Psychology, 1060-1076

Kim, K., Chhajed, D. , Liu, Y. 2013. Can Commonality Relieve Cannibalization in Product Line Design? Marketing Science, 32: 510-521

Gu, Z., Liu, Y. 2013. Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Marketing Science, 32: 652-668

Shi, H., Liu, Y. , Petruzzi, N. 2013. Consumer Heterogeneity, Product Quality, and Distribution Channels. Management Science, 59: 1162-1176

Jap, S., Robertson, D., Rindfleisch, A. , Hamilton, R. 2013. Low Stakes Opportunism. Journal of Marketing Research, 50: 216-217

Lalwani, A., Shavitt, S. 2013. You get what you pay for? Self-construal influences price-quality judgments. Journal of Consumer Research, 40: 255-267

2012

Mehta, R. , Zhu , R., Cheema, A. 2012. Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. Journal of Consumer Research, 39: 784-99

Oishi, S., Miao, F., Koo, M. , Kisling, J., Ratliff, K. 2012. Residential mobility breeds familiarity-seeking . Journal of Personality and Social Psychology, 102: 149-162

College of Business > University of Illinois