Business Administration

Recent Research

2017

Colleen, H., Fang, E. , Wang, D., Palmatier, R. 2017. Group Marketing: Theory, Mechanisms, and Dynamics (forthcoming). Journal of Marketing

Mehta, R. , Dahl, D., Zhu , R. 2017. Money or Social Recognition: Exploring the Effects of External Rewards on Creativity. Journal of Consumer Research, 44: 536553

Torelli, C. , Ahluwalia, R., Cheng, Y., Olson, N., Stoner, J. 2017. Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences. Journal of Consumer Research

Elder, R., Schlosser, A., Poor, M., Xu, L. Forthcoming. So Close I Can Almost Sense It: The Interplay Between Sensory Imagery and Psychological Distance. Journal of Consumer Research

2016

Torelli, C. , Ahluwalia, R., Cheng, Y., Olson, N., Stoner, J. 2017. Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences. Journal of Consumer Research

Mehta, R. , Zhu, M. 2016. Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity. Journal of Consumer Research, 42: 767-782

Wang, Y., Lee, J., Fang, E. 2016. Customization and Dilemma Between Supplier Cost and Revenue. Journal of Marketing

Kozlenkova, I., Palmatier, R., Fang, E. , Huang, M. 2016. Online Relationship Formation (forthcoming). Journal of Marketing

Lisa, J., Siemsen, E., Oana, B., Viswanathan, M. 2016. Response pattern analysis: Assuring data integrity in extreme research settings. Strategic Management Journal

2015

Lisa, J., Siemsen, E., Oana, B., Viswanathan, M. 2016. Response pattern analysis: Assuring data integrity in extreme research settings. Strategic Management Journal

Fang, E. , Lin, X., Huang, M. 2015. Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms. Journal of Marketing Research

Fang, E. , Lee, J., Palmatier, R. 2015. If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches. Journal of Marketing Research

Wuyts, S., Rindfleisch, A. , Citrin, A. 2015. Outsourcing Customer Support: The Role of Provider Customer Focus. Journal of Operations Management, 35: 40-55

Fang, E. , Lee, J., Palmatier, R. 2015. The Effects of Plural Structure Alliance on Firm Performance (forthcoming). Journal of Marketing Research

Fang, E. , Lee, J. 2015. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners. Journal of Marketing

College of Business > University of Illinois
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