Business Administration

Recent Research

2016

Mehta, R. , Zhu, M. 2016. Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity. Journal of Consumer Research, 42: 767-782

Wang, Y., Lee, J., Fang, E. 2016. Customization and Dilemma Between Supplier Cost and Revenue (accepted). Journal of Marketing

2015

lee, j., Hoetker, G., Qualls, W. 2015. Alliance Experience and governance Flexibility. Organization Science, 26: 1536-1551

Lisa, J., Siemsen, E., Oana, B., Viswanathan, M. Forthcoming. Data in Danger: From Intermediation to Interdependency in Extreme Research Settings. Strategic Management Journal

Fang, E. , Lin, X., Huang, M. 2015. Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms. Journal of Marketing Research

Fang, E. , Lee, J., Palmatier, R. 2015. If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches. Journal of Marketing Research

Fang, E. , Lee, J., Palmatier, R. 2015. The Effects of Plural Structure Alliance on Firm Performance (forthcoming). Journal of Marketing Research

Fang, E. , Lee, J. 2015. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners. Journal of Marketing

2014

lee, j., Hoetker, G., Qualls, W. 2015. Alliance Experience and governance Flexibility. Organization Science, 26: 1536-1551

Torelli, C. , Leslie, L., Stoner, J., Puente, R. 2014. Cultural Determinants of Status: Implications for Workplace Evaluations and Behaviors. Organizational Behavior and Human Decision Processes, 123: 34-48

Tang, Y., Fang, E. , Wang, F. 2014. Is Neutral Really Neutral? The Effects of Neutral User Generate Content (UGC) on Product Sales. Journal of Marketing

Mehta, R. , Meyers-Levy , J., Zhu , R. 2014. When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research, 41: 475-488

2013

Albarracin, D. 2013. Attitudes without objects: Evidence for a dispositional attitudes, its measurement, and its consequences. Journal of Personality and Social Psychology, 1060-1076

Kim, K. , Chhajed, D. , Liu, Y. 2013. Can Commonality Relieve Cannibalization in Product Line Design? Marketing Science, 32: 510-521

Gu, Z., Liu, Y. 2013. Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Marketing Science, 32: 652-668

Shi, H., Liu, Y. , Petruzzi, N. 2013. Consumer Heterogeneity, Product Quality, and Distribution Channels. Management Science, 59: 1162-1176

Jap, S., Robertson, D., Rindfleisch, A. , Hamilton, R. 2013. Low Stakes Opportunism. Journal of Marketing Research, 50: 216-217

Lalwani, A., Shavitt, S. 2013. You get what you pay for? Self-construal influences price-quality judgments. Journal of Consumer Research, 40: 255-267

College of Business > University of Illinois