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Links to articles and sites used in class


Qualitative research

 

Survey Says...
A new service creates instant focus groups on the Net.

 

Analyzing Chat
A new company thinks it can identify coming trends by lurking around online forums.

 

The Science of Shopping
A Chicago company hires artists, historians, and actors to answer that maddeningly elusive question: What do consumers really want?

 

Consumer in the Mist: Mad Ave.'s anthropologists are unearthing our secrets

 

Secondary data

 

Grand Central Data
Aggregated consumer data banks are turning into a tidy online business.

 

Unearthing Market Research:
Get Ready for a Bumpy Ride
by Susan M. Klopper, Director

 

Missing Link in Marketing Data

 

Counting Change: Making Marketing Sense of the Census

 

They Know Where You Live-- And What You Buy

 

Privacy issues

 

Privacy? Who Cares.
More and more Web-enabled gadgets collect data on customers. That makes privacy advocates mad, but the resulting furor doesn't last long

 

Money for nothing, hits for free
Giveaway Websites find there's money to be made selling the
information they collect.

 

You're Being Followed (This Is Not News)
Privacy advocates are up in arms over the Web. But customer
surveillance has been going on for years.

 

Technology and marketing research

 

The Re-Education of Jacques Nasser
Despite his early stumbles with ebusiness strategies, Ford's
iron-willed CEO is determined this time around to make the Net pay off.

 

How Do You Feel About a $44 Tooth-Bleaching Kit?
Procter & Gamble discovers what the Web is really good
for -- test marketing.

 

Dont Shout, Listen: P&G's use of the internet

 

Evaluating research

 

Does It Add Up?
Be a critical consumer of market research.

 

The Numbers Game
The shocking truth is that statistics are only as credible as the sources that produce them.

 

Stats To Go
Like fast food, quick and cheap research is probably bad for you.

 

Searching for Reliable Information
Web search engines are a critical business research tool. Too
bad so many have sold out to advertisers.

 

Surveys

The Rating Game
Meet the Internet's "Zagat" guide to online shopping.

 

Measurement


Measuring What Matters
Media Buying

 

Experimentation/Market tests

 

Tried and tested
There is more to trialling products than checking that the technology works. Iain Stewart looks behind trials to find what they are really about.


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