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"Network Structure and Competitive Dynamics: A Structural Embeddedness Perspective"

Devi R. Gnyawali and Ravindranath Madhavan


First Author :

Devi R. Gnyawali
Pamplin College of Business, Virginia Tech

Second Author :

Ravindranath Madhavan
Business Administration
Katz Graduate School of Business

Abstract :
Firms are embedded in a network of relationships that influence the flow of resources among them. The dynamic resource flows and differentiated structural positions lead to asymmetries across the firms of the network, significantly influencing their competitive behavior toward each other. We develop a multi-level conceptual model and offer propositions relating key network properties to competitive dynamics. Such a structural embeddedness perspective advances our understanding of competitive dynamics and provides intriguing possibilities for future research.
Manuscript Received : 2000
Manuscript Published : 2000
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