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Marketing
Is Marketing the right fit for me?
Marketing majors study business activities that connect consumers with goods. Are you persuasive? Are you a natural promoter? A marketing major typically combines a strong analytical background with a creative flair and the ability to connect with people.
What courses will I take?
Some of the courses you might take include:
- Marketing Research
- Marketing Strategy
- Consumer Behavior
- Marketing Communications
- Pricing Policies
- Social Psychology
What kind of job will I get when I graduate?
You might start with an entry-level position in marketing, sales, or market research.
Who recruits marketing majors?
- Bristol Myers
- Footlocker
- Hyatt Hotels Corporation
- Ralston Purina
- May Department Stores
- Ernst & Young LLP
Required Courses
| Hours | Course # | Course Name |
|---|---|---|
| 3 | BADM 322 | Marketing Research (Prerequisite: BADM 320 and ECON 202) |
| 3 | BADM 325 | Consumer Behavior (Prerequisite: BADM 320) |
| 3 | BADM 350 | Information Technology for Networked Organizations (Prerequisite: Junior standing) |
| 3 | BADM 375 | Business Process Management (Prerequisite: Junior Standing) |
| 3 | BADM 420 | Advanced Marketing Management (Prerequisite: BADM 320 and Senior standing) |
| Choose four of the following, which must include at least two marketing courses (marked with *): | ||
| 3 | BADM 321* | Principles of Retailing (Prerequisite: BADM 320) |
| 3 | BADM 323* | Marketing Communications (Prerequisite: BADM 320) |
| 3 | BADM 324* | Purchasing and Supply Chain Management (Prerequisite: Credit or current registration in BADM 320) |
| 3 | BADM 326* | Pricing Policies (Prerequisite: BADM 320) |
| 3 | BADM 327* | Marketing to Business and Government (Prerequisite: BADM 320) |
| 3 | BADM 328* | Business-to-Business Selling (Prerequisite: Junior Standing) |
| 3 | BADM 329* | New Product Development (Prerequisite: BADM 320) |
| 3 | BADM 382* | International Marketing (Prerequisite: BADM 320) |
| 3 | PSYC 201 | Introduction to Social Psychology (Prerequisite: PSYC 100 or PSYC 103) |
| 3 | BADM 311 | Individual Behavior in Organizations (Prerequisite: BADM 310) |
| 3 | BADM 312 | Organizational Design and Environment (Prerequisite: BADM 310) |
| 3 | BADM 374 | Management Decision Models (Prerequisite: ECON 203) |
| 3 | BADM 378 | Logistics Management (Prerequisite: Junior standing) |
| 3 | BADM 403 | Principles of Business Law (Prerequisite: Junior Standing) |
