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Marketing

Is Marketing the right fit for me?

Marketing majors study business activities that connect consumers with goods. Are you persuasive? Are you a natural promoter? A marketing major typically combines a strong analytical background with a creative flair and the ability to connect with people.

What courses will I take?

Some of the courses you might take include:

  • Marketing Research
  • Marketing Strategy
  • Consumer Behavior
  • Marketing Communications
  • Pricing Policies
  • Social Psychology

What kind of job will I get when I graduate?

You might start with an entry-level position in marketing, sales, or market research.

Who recruits marketing majors?

  • Bristol Myers
  • Footlocker
  • Hyatt Hotels Corporation
  • Ralston Purina
  • May Department Stores
  • Ernst & Young LLP

Required Courses

Hours Course # Course Name
3 BADM 322 Marketing Research (Prerequisite: BADM 320 and ECON 202)
3 BADM 325 Consumer Behavior (Prerequisite: BADM 320)
3 BADM 350 Information Technology for Networked Organizations (Prerequisite: Junior standing)
3 BADM 375 Business Process Management (Prerequisite: Junior Standing)
3 BADM 420 Advanced Marketing Management (Prerequisite: BADM 320 and Senior standing)
Choose four of the following, which must include at least two marketing courses (marked with *):
3 BADM 321* Principles of Retailing (Prerequisite: BADM 320)
3 BADM 323* Marketing Communications (Prerequisite: BADM 320)
3 BADM 324* Purchasing and Supply Chain Management (Prerequisite: Credit or current registration in BADM 320)
3 BADM 326* Pricing Policies (Prerequisite: BADM 320)
3 BADM 327* Marketing to Business and Government (Prerequisite: BADM 320)
3 BADM 328* Business-to-Business Selling (Prerequisite: Junior Standing)
3 BADM 329* New Product Development (Prerequisite: BADM 320)
3 BADM 382* International Marketing (Prerequisite: BADM 320)
3 PSYC 201 Introduction to Social Psychology (Prerequisite: PSYC 100 or PSYC 103)
3 BADM 311 Individual Behavior in Organizations (Prerequisite: BADM 310)
3 BADM 312 Organizational Design and Environment (Prerequisite: BADM 310)
3 BADM 374 Management Decision Models (Prerequisite: ECON 203)
3 BADM 378 Logistics Management (Prerequisite: Junior standing)
3 BADM 403 Principles of Business Law (Prerequisite: Junior Standing)

 

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