Better Because of Illinois
- Most ethnically diverse Business School in the Big Ten.
- #3 preferred institution for recruiters Wall Street Journal
- #6 highest income potential from a Midwestern institution; the University of Illinois at Urbana-Champaign was the only public school on the list Payscale.com
Marketing
Is Marketing the right fit for me?
Marketing majors study business activities that connect consumers with goods. Are you persuasive? Are you a natural promoter? A marketing major typically combines a strong analytical background with a creative flair and the ability to connect with people.
What courses will I take?
Some of the courses you might take include:
- Marketing Research
- Marketing Strategy
- Consumer Behavior
- Marketing Communications
- Pricing Policies
- Social Psychology
What kind of job will I get when I graduate?
You might start with an entry-level position in marketing, sales, or market research.
Who recruits marketing majors?
- Bristol Myers
- Footlocker
- Hyatt Hotels Corporation
- Ralston Purina
- May Department Stores
- Ernst & Young LLP
| Hours | Course # | Course Name |
|---|---|---|
| 3 | BADM 322 | Marketing Research (Prerequisite: BADM 320 and ECON 202) |
| 3 | BADM 325 | Consumer Behavior (Prerequisite: BADM 320) |
| 3 | BADM 350 | Information Technology for Networked Organizations |
| 3 | BADM 375 | Business Process Management |
| 3 | BADM 420 | Advanced Marketing Management (Prerequisite: BADM 320) |
| Choose four of the following, which must include at least two marketing courses (marked with *): | ||
| 3 | BADM 321* | Principles of Retailing (Prerequisite: BADM 320) |
| 3 | BADM 323* | Marketing Communications (Prerequisite: BADM 320) |
| 3 | BADM 324* | Purchasing and Supply Chain Management (Prerequisite: Credit or current registration in BADM 320) |
| 3 | BADM 326* | Pricing Policies (Prerequisite: BADM 320) |
| 3 | BADM 327* | Marketing to Business and Government (Prerequisite: BADM 320) |
| 3 | BADM 328* | Business-to-Business Selling |
| 3 | BADM 329* | New Product Development (Prerequisite: BADM 320) |
| 3 | BADM 382* | International Marketing (Prerequisite: BADM 320) |
| 3 | PSYC 201 | Introduction to Social Psychology (Prerequisite: PSYC 100 or PSYC 103) |
| 3 | BADM 311 | Individual Behavior in Organizations (Prerequisite: BADM 310) |
| 3 | BADM 312 | Organizational Design and Environment (Prerequisite: BADM 310) |
| 3 | BADM 374 | Management Decision Models (Prerequisite: ECON 203) |
| 3 | BADM 378 | Logistics Management |
| 4 | BADM 403 | Principles of Business Law |

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