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Teaching Materials
Service Learning
U of I Students in Free Enterprise Providing Marketplace Literacy Education in the Dominican Republic
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Video - Marketplace Literacy Project
Powerpoint Slides of Marketplace Literacy with Materials
Readings
Viswanathan, Madhubalan, Srinivas Sridharan, Roland Gau, and Robin Ritchie (2009) “Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing,” Journal of Public Policy and Marketing, 28 (1), 85–94.
Viswanathan, Madhubalan, S. Gajendiran, and R. Venkatesan (2008), “Understanding and Enabling Marketplace Literacy in Subsistence Contexts: The Development of a Consumer and Entrepreneurial Literacy Educational Program in South India,” International Journal of Educational Development, 28 (3), 300-19.
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Viswanathan, Madhu, S. Gajendiran, and R. Venkatesan (2008), Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, Dordrecht, The Netherlands: Springer. |
Sustainable Product and Market Development for Subsistence Marketplaces
Course Syllabus
Download the course syllabus (PDF, 83KB), which includes:
- Course Description
- Fall Course Schedule
- Spring Course Schedule
- International Immersion Experience
- Assignments
Videos
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Introduction to Course and Immersion Experience
Interviews of Participants in 2009
Video created by Ehsan Noursalehi, Class of 2011 - 12
Image diary created by Sid Verma, Class of 2010-11
Image diary created by Jennifer Heinhorst-Busby, Class of 2009-10
Business 101 Module - Sustainable Businesses for Subsistence Marketplaces
Sample Design of Module on Sustainable Businesses for Subsistence Marketplaces -
Please email mviswana@illinois.edu for password
