U of I Members of Students in Free Enterprise Providing Marketplace Literacy Education in the Dominican Republic
We offer a number of service learning opportunities to students including members of registered student organizations. Our work includes providing learning experiences that enable understanding of subsistence marketplaces and designing solutions through social enterprises, training and educational content on marketplace literacy, and training for designing international immersion experiences and conducting field research.
Viswanathan, Madhubalan, Srinivas Sridharan, Roland Gau, and Robin Ritchie (2009) “Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing,” Journal of Public Policy and Marketing, 28 (1), 85–94.
Viswanathan, Madhubalan, S. Gajendiran, and R. Venkatesan (2008), “Understanding and Enabling Marketplace Literacy in Subsistence Contexts: The Development of a Consumer and Entrepreneurial Literacy Educational Program in South India,” International Journal of Educational Development, 28 (3), 300-19.
Viswanathan, Madhu, S. Gajendiran, and R. Venkatesan (2008), Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, Dordrecht, The Netherlands: Springer.
Videos on International Immersion Experiences
Understanding Subsistence Marketplaces
Designing Solutions for Subsistence Marketplaces
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