College of Business: University of Illinois at Urbana-Champaign

Contact Us

Madhu Viswanathan, Director
61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550

College » Subsistence » Outreach » Marketplace Literacy for US Audiences

Marketplace Literacy for US Audiences

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We have piloted and offered a marketplace literacy program for low-income individuals through the Urbana Adult Education Center. We have also piloted programs in the West Side of Chicago and Southern Illinois. Unique to our approach is to combine marketplace literacy with maker literacy, working with our Maker Lab at the College of Business and using 3-D printing both to illustrate concepts in marketplace literacy as a learning tool and as a specific livelihood opportunity.


UIUC College of Business